Big Red Jelly was founded with a clear mission: to bridge the gap between creativity and strategy in the digital space.
From its humble beginnings as a small web design team, the agency has evolved into a full-service digital powerhouse offering branding, content creation, and digital marketing strategies. In an interview with
Website Planet, Josh Webber explains how their “Brand, Build, Grow” approach ensures a seamless and integrated strategy, taking businesses from brand foundation to growth.
By leveraging top-tier online tools and focusing on tailored content creation, Big Red Jelly helps clients build a strong online presence that drives lasting success.
What inspired the founding of Big Red Jelly, and how has the agency evolved since its inception?
The inspiration for Big Red Jelly came from a deep desire to help businesses harness the power of the Internet to achieve their goals. We saw a disconnect between the creative and the strategic in the digital space, and we wanted to bridge that gap.
In the beginning, we were a small team focused primarily on web design. Over the years, we’ve evolved into a full-service digital agency offering branding, content creation, and digital marketing strategies. This evolution has been driven by our client’s needs and our commitment to staying ahead of the curve in the ever-changing digital landscape.
Can you elaborate on your three-step process—Brand, Build, Grow—and how it differentiates you from other digital agencies?
Our “Brand, Build, Grow” process is at the heart of everything we do. It’s a holistic approach that ensures we’re not just building websites, but building brands and businesses.
- Brand: We start by deeply understanding our client’s business, their target audience, and their unique value proposition. This allows us to develop a strong brand identity that resonates with their audience and sets them apart from the competition.
- Build: With a solid brand foundation in place, we move on to building a high-performing website that reflects the brand and provides a seamless user experience. This includes everything from design and development to content creation and SEO.
- Grow: Finally, we focus on driving growth through targeted digital marketing strategies. This could include SEO, PPC, social media marketing, and email marketing, all tailored to the client’s specific goals. Our Grow service focuses on the THREE vital pillars of business growth: Marketing & Advertising, Sales Enablement, and Brand Management. This ensures companies grow better, faster and further.
What sets us apart is our integrated approach. We don’t see these steps as separate silos but as interconnected parts of a larger strategy. This ensures that every aspect of our work, from branding to marketing, is aligned and working towards the same goal.
How does Big Red Jelly integrate various online tools to enhance client websites and drive business growth?
We believe in leveraging the best tools available to achieve our clients’ goals. This includes a wide range of online tools for:
- Brand: Adobe Creative Cloud, Canva, photo and video libraries, domain management, and more
- Content: Shared documents, licensed videos, and photos, icon libraries, etc.
- Build: WordPress, WooCommerce, Wix, Shopify, and others that may be industry-specific CMSs
- Strategy: Sparktoro, Google Analytics, Typeform, and other research and strategy tools like Miro, Qualtrics, SEMrush, etc.
- Growth: SEMrush, Hubspot, Google Ads, OTT Ads platforms, industry-specific CRMs and many, many more
By integrating these tools, we can streamline our workflows, gain valuable insights, and optimize our clients’ online presence for maximum impact.
Could you share a success story where your branding strategy significantly transformed a client’s business?
Yes! you can learn and repurpose this case study/success story
https://bigredjelly.com/portfolio/pestex/
What role does content creation play in your overall service offerings, and how do you ensure it aligns with a client’s brand voice?
Content creation is an integral part of our service offerings. We believe that compelling content is essential for engaging audiences, building brand loyalty, and driving conversions. We offer a wide range of content creation services, including:
- Website copywriting: Crafting clear, concise, and persuasive website content that resonates with the target audience.
- Blog posts and articles: Creating informative and engaging content that establishes the client as a thought leader in their industry.
- Social media content: Developing visually appealing and shareable content that drives engagement and builds brand awareness.
- Video scripts and production: Creating high-quality video content that tells the client’s story and connects with their audience on an emotional level.
To ensure that all content aligns with the client’s brand voice, we start by developing a deep understanding of their brand personality, values, and target audience. We then create a content style guide that outlines the tone, language, and visual style that should be used in all communications. This ensures consistency across all channels and helps to build a strong and recognizable brand identity.
Find out more at:
www.bigredjelly.com
