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Much like it does with hosting, Hostinger places an emphasis on ease of use and user experience when it comes to its website builder. It may not be as jam-packed with features as some other builders, but it’s well-rounded, clean-looking, and affordable. This makes it one of the best builders for an uncomplicated experience that still offers plenty of creative freedom.
Hostinger Pros, Cons, & Things That Could Be Better
Easy website creation process with AI
Very low pricing for e-commerce plans
AI tools for SEO, writing blog posts
Decent customization with manual editing
Good customer support, knowledge base
Easy integration with Google, Meta tools
Few third-party integrations available
Having just 2 plans limits your options
Harder for large businesses to scale up
Conceived from Hostinger’s previous foray into website building (Zyro), Hostinger Website Builder aims to provide users with the tools to create nearly any type of website with ease. Does it succeed?
After days of in-depth testing, I’m pleased to report that it does… mostly. The beginner-friendly user interface (UI), drag-and-drop editor, and interesting selection of AI tools make this website builder an outstanding choice for easy and fast website building. Add a generous dollop of creative freedom and a dash of very affordable pricing, and it quickly emerges as one of the best options among entry-level builders.
On the other hand, Hostinger’s back-to-basics approach means that, while it might be a viable choice for just about any kind of website, it won’t be the ideal choice for everyone. Experienced web designers and those with very specific visions for their websites will probably be better off with a more versatile builder.
Hostinger is available in English, French, Indonesian, Lithuanian, Portuguese, Russian, Spanish, Turkish, and German.
Does this website builder offer enough features for your site, or should you consider a more advanced option? Read on to find out.
One of the greatest things Hostinger Website Builder offers is template variety. There are 150 responsive templates divided into 17 niche-specific categories, such as Home & Beauty, Photography, Entertainment, and more.
It’s not uncommon for a website builder to have professionally designed templates in one or two well-publicized categories, only for users to discover that the templates in less trendy niches look outdated and out of place. Fortunately, Hostinger isn’t one of them. Every category is filled with modern-looking templates that carry the right tone for their purpose.
Besides the sizable number of professionally designed templates, you’ll have access to an infinite number of uniquely generated templatesthanks to Hostinger’s AI tools. All you have to do is type your niche into the search bar, and Hostinger will generate custom templates based on your prompt.
Or, if you want an even faster way to get online, you can use Hostinger’s AI website builder. You’ll need to provide your company name, type of website you want, such as a blog or a portfolio, and a short summary of your brand. Based on your input, Hostinger will generate a fully finished website for you, complete with relevant text and images you can tweak later if you wish.
Granted, the AI-created templates and websites aren’t as high quality as the ones designed by humans (yet!), but they can provide a great starting point for your creative vision.
In addition to the pre-designed templates and AI options, there’s also a whole category dedicated to blank templates with various functions. That’s not impressive on its own – Hostinger is hardly the only builder that lets you start from scratch. What is remarkable, though, is that – unlike with the vast majority of builders – building your site from a blank template is actually a viable option with Hostinger, even if you’re a beginner.
That’s because it’s remarkably quick and easy to customize a Hostinger template. If you want to go for a completely different look or feel, all you have to do is click on the “Website Styles” tab on the left hand menu (conveniently displayed as a paint palette). From there, you’ll be able to change the overall colors, fonts, and button styles of your site.
You can customize any particular element by simply clicking on it and making the changes yourself or with the help of AI tools. If there’s anything missing from the page, just click on “Add section” under an element and you’ll access a wide selection of premade sections, each made for a distinct purpose.
4.7
Features
A Well-Curated Toolbox
Hostinger’s set of features isn’t huge, but it covers a lot of ground. You’ll get basic building blocks that you can mix and match to create a good-looking and functional website.
For instance, you can add slideshows and set shapes and animations to enhance your site’s design. While it doesn’t have a comprehensive integration library, Hostinger offers some useful marketing apps to help improve your site’s performance, such as Facebook Pixel and Google AdSense.
Take Control Over Your Site’s Look With the Drag-and-Drop Editor
Much like an onion (and a Shrek), Hostinger Website Builder has layers. You can create a quality site just by editing the sections already built into a template. If you want to get a little more in-depth, you can easily add sections yourself. If none of the premade sections are to your liking, however, you can place individual elements (such as text, buttons, and images) anywhere on your site with the drag-and-drop editor.
This means your customization options are pretty much limitless, as you can arrange your layout in an infinite number of ways. Hostinger’s grid layout suggests alignments for page elements, but you aren’t forced to adhere to it – you can drag and drop elements anywhere you want.
Easy Features for a Fully Fledged Business
All you have to do is click on “Add store” in the left sidebar and Hostinger will integrate an online store into your site. Once this is done, navigate to the drop-down menu at the top-left corner and click on “Manage store”. Hostinger will then ask you for your store’s name before directing you to your store’s dashboard.
It’s not a limited dashboard, either. From there, you can easily add products (up to 500), manage orders, create categories for your products, and enable bookings. And if you have an international customer base or want to expand, Hostinger accepts over 20 different payment methods worldwide.
Though well-rounded, Hostinger’s set of e-commerce features isn’t as advanced as the ones offered by top builders like Wix and Squarespace. However, all the essential features are there, and Hostinger is arguably easier to use – so it’s a great option for small to medium-sized online stores.
Fully Functional Mobile Editor
Not only are Hostinger’s templates responsive, but you can also create and edit your website using just your phone. Hostinger’s mobile editor gives you access to all essential design options as well as AI features, a blog editor, and analytics tools. This means you can easily build and update your site on the go.
What’s really convenient is that you can switch between devices and work on your computer and phone without losing your edits. Hostinger has updated its mobile editor to feel like a smartphone app, but you can also access everything with your mobile browser if you prefer.
5.0
Ease of use
My Experience With Hostinger Website Builder
Getting Started With Hostinger Website Builder
Hostinger Website Builder offers a well-organized library of templates categorized by themes such as photography, fashion, e-commerce, and blogs. Each template has a hover option that allows you to preview the design in action, which gave me a good sense of what it would look like on my own site.
That said, I didn’t receive detailed assistance during the template selection process. I’m used to seeing website builders provide a questionnaire, quiz, or AI helper to suggest templates based on specific needs, so this omission left me a bit disappointed.
Another aspect I found underwhelming was the lack of subcategories. For example, choosing “photography” as a category simply led me to a general list of photography-related templates, rather than breaking it down into niches like “wedding photography” or “landscape photography.” This absence of granularity might make the selection process slightly less intuitive if you’re looking for something specific.
Despite this, I was able to select and begin customizing a template in no time. The templates were highly customizable, so I didn’t feel restricted by my initial choice. There were no app or third-party integration recommendations during the template selection process, which would have helped me integrate specific tools right away. Fortunately, most of Hostinger’s templates come with essential features tailored to their respective industries.
Customizing My Hostinger Website Builder Website
When I first tried Hostinger Website Builder, I was immediately impressed with how user-friendly and intuitive the editor was. The drag-and-drop functionality made customizing my site feel natural, even for someone without advanced technical skills. The interface is clean, with all the essential tools conveniently located in the left sidebar.
One feature that stood out was the site setup checklist. It walked me through everything from editing my heading text and uploading images to tweaking paragraph content. For a beginner, this is invaluable – clear guidance at every step ensures you don’t feel lost during the process.
Adding new pages or elements like text, buttons, or social icons was easy. A simple click of the “+” button in the sidebar opened a menu of options, and I could drag the desired element onto the page. Uploading images was equally straightforward. I could either use my media library or experiment with Hostinger’s AI image generator to place appropriate visual elements.
Setting up an online store was also surprisingly quick. I simply navigated to the “Pages and Navigation” section on the sidebar and added a ready-made online store template. I then accessed the store manager through the drop-down menu in the top-left corner, where I set up key features such as product pages, payment integration, and shipping settings.
Hostinger’s AI tools were a game-changer. The AI Logo Maker helped me create a unique logo for my brand, and the AI Writer saved me hours by generating compelling content, which I could refine to suit my style. I was even able to create an online store using Hostinger’s AI, but I just went with the pre-built template since both designs weren’t too far off from each other.
Overall, Hostinger’s combination of intuitive tools, helpful AI features, and clear guidance made building my website an enjoyable experience.
Additional Ease of Use Features
A Website Builder That Anyone Can Use
Hostinger Website Builder was clearly designed with ease of use front of mind. Everything from the UI to the feature selection, and even its approach to pricing is, above all, simple.
And it’s not just the front end that you can easily edit. The global site settings menu allows you to access important features such as your site’s favicon, integrations, and even usage analytics to measure your site’s performance.
Start Off on the Right Foot With a Full “Getting Started” Tour
The process for getting started with Hostinger takes – timer in hand – less than ten minutes. All you have to do is go to Hostinger’s site and select the plan you want – Premium Website Builder or Business Website Builder. You’ll then be redirected to a page where you’ll have to fill in your payment information and account details.
With that sorted out, Hostinger takes you for a full “Getting Started” tour. From picking a template to editing your site styles and navigation, this quick tour shows you everything you need to know to start building a fully functioning site.
A Full Suite of AI Tools To Help You Through the Editing Process
Hostinger’s powerful AI tools are among its most standout features. All you need to do is answer two simple questions about your business, and Hostinger will generate a fully functional website for you.
You’ll just need to enter your brand name and give a brief description of your business. Based on your answers, Hostinger will automatically choose your site’s color palette, fonts, and suitable royalty-free stock images.
Hostinger also gives you an AI content writer, which populates your site with relevant, SEO-friendly copy to help you rank high in search engines. You can access the AI Writer tool by simply selecting a text box. Then, you’ll need to type in a short description and AI Writer will come up with content. I’ll be honest, the text will still need a little refinement before sharing it with the public, but it gives you a fantastic foundation for you to edit into your voice.
Full Access to Hostinger’s Dashboard
As a part of Hostinger’s larger ecosystem, creating an account to use the website builder will also give you access to Hostinger’s full dashboard. From the website editor, all you have to do is click on the arrow in the upper left corner and click on “Hostinger dashboard.” From there, you can manage your domain names, email accounts, SSL permissions, and hosting plan settings.
4.5
Support
Extensive Knowledge Base, but Limited Direct Support
If you’re the self-learning type, you’ll definitely appreciate Hostinger’s collection of learning materials. Not only is the knowledge base filled withwell-written, comprehensive articles and video tutorials, it’s also expertly categorized. It rarely takes more than a couple of clicks to find the right material for any topic.
When it comes to 1-on-1 customer service, Hostinger offers email and 24/7 live chat support. In addition to English, live chat support is available in 10 other languages, including French, Spanish, Portuguese, Lithuanian, Ukrainian, Arabic, Chinese, Thai, and Vietnamese.
To evaluate the caliber of the support available, I reached out to live chat with a few queries about the website builder. In particular, I inquired about integrating RSS or livestream feeds into my website (an aspect the builder doesn’t specifically cater to, but can be done with a widget), modifying my site’s HTML code directly, and linking a third-party credit card processor to my e-commerce shop.
Even though I submitted my questions to the live chat on a Sunday, I only waited in the queue for approximately twenty minutes, which is a pretty reasonable response time in my experience. The response itself was perfectly adequate. The representative broadly answered my questions and linked to the relevant articles for more in-depth answers.
I’ve had far, far worse experiences with customer support, and it didn’t hurt that my representative was at all points friendly and seemed genuinely interested in helping address my questions. That said, I’d like to have seen more support options available, such as phone support for more complex and urgent issues.
5.0
Pricing
Hostinger Offers Fantastic Value
There isn’t a lot to say about this builder’s pricing. Not because it’s bad, mind you, but because Hostinger clearly took to heart its commitment to simplicity by offering two fully-featured plans for its website builder.
The Premium Website Builder plan offers good value with features such as the AI website builder, unlimited bandwidth and storage, up to 100 hosted websites and 100 free email accounts, and unlimited SSL certificates.
However, for only a slightly higher price, the Business Website Builder plan gives you access to all of the above, plus e-commerce functionality and additional AI tools, such as AI Writer, AI Image Generator, and AI Heatmaps.
The price does go up after the initial renewal period, but even after that, it’s one of the best value plans I’ve seen.
Hostinger offers a 7-day free trial of its AI website builder. Also, both plans come with a 30-day money-back guarantee to let you test the features risk-free.
If you decide to commit to the long term, I recommend signing up for the longest period possible (48 months). That way, you’ll get the best monthly price, and more time before the renewal period kicks in.
Hostinger Website Builder isn’t the most advanced builder out there, and I wouldn’t recommend it if you’re aiming for a larger website that includes a lot of moving parts. On the other hand, Hostinger offers an impressive amount of design freedom and an outstanding catalog of features for its price.
If you’re looking to create a relatively simple, good-looking site, you’d be hard-pressed to find a better option than this. Its variety of AI features and simple editor make it great for beginners looking to create a site fast, and its budget-friendly pricing gives you access to e-commerce tools that most builders charge a premium for.
FAQ
Is Hostinger good for creating a website?
Yes, Hostinger is good for creating a website. It offers an intuitive drag-and-drop builder, AI tools like text generation and heatmaps, and over 150 customizable templates. It’s also affordable and includes top-notch third-party integrations like Google Analytics and Facebook Pixel. Moreover, it comes with many freebies, such as a free domain, professional email, and unlimited free SSL.
Is Hostinger Website Builder easy to use?
Yes! Hostinger Website Builder is one of the most user-friendly builders out there thanks to its straightforward editor, intuitive user interface, and wide variety of AI tools that take the hard work off your back.
Is Hostinger Website Builder free?
Hostinger offers a 7-day free trial of its AI website builder. Additionally, every Hostinger plan comes with a 30-day money-back guarantee. So, if you do sign up and decide that Hostinger is not for you, you won’t lose your money.
Can I build an online store with Hostinger Website Builder?
Of course! Hostinger Website Builder offers a full suite of e-commerce tools to help you create an online store. Hostinger lets you add up to 500 physical and digital products, set up product categories, and even create custom discount codes. Also, Hostinger doesn’t charge additional transaction fees.
Is Hostinger Website Builder better than WordPress?
That depends on your needs and your level of prior experience. When you sign up for a Hostinger plan, you get the option to create a site using Hostinger Website Builder or WordPress.org. If you want to create a large-scale site with full control over its features, WordPress is the better choice. But if you’re new to website building or don’t want to spend too much time designing your site, Hostinger offers a simple and extremely intuitive experience.
Ana specializes in writing about web building platforms, project management software, and other digital tools. She has been a freelance writer for 7 years, and has published countless product reviews and comparisons in that time. Ana has a passion for language and all things tech, and she combines the two to provide accessible and insightful resources for anyone interested in building websites or managing projects.
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