Fiverr Publishes Its Fall Business Trends Index

Fiverr has published its Fall 2024 Business Trend Index report, its tenth edition, highlighting that businesses are reassessing their physical and virtual workspaces and continuing to focus on AI to drive email marketing.

The top business services that have increased the most in the past six months are architecture office renovation, email marketing revitalization, and new platform integration.

In office space management, companies seek skills in construction planning, cost assessments, and freelance architects. Businesses are increasingly changing in-office layouts, adding open spaces and quiet areas, and turning to freelancers to support this transition.

Email marketing has seen a renewed boost, with businesses looking for freelancers to support activities such as building subscriber lists, using new tools and platforms, and incorporating AI into the experience.

Matti Yahav, Chief Marketing Officer at Fiverr, said, “In the age of AI, email marketing can really deliver on personalization and is still one of the best ways to connect directly with your customer.”

Businesses view platform integration as a way to improve operational efficiency by streamlining processes and reducing the number of tools used for marketing and customer relationship management.

Tools in all areas of the business’s value chain now support this level of integration, but companies need specialists to ensure the platforms communicate effectively. They seek freelance expertise to help them build these SaaS solutions without in-house coding experience.

Fiverr publishes a Business Trend Index every six months. It is an analysis of the millions of searches on its platform, comparing the past six months to the previous six months of searches to identify any significant changes in the search patterns.

The report also highlights specific trends in various countries, such as the demand for 3D printing design increasing by 6920% in France and requests for video translation capabilities rising by over 100,000% in the US.

The last two Business Trends Index reports focused on the increasing demand for AI skills. In its Fall 2023 Report, Fiverr highlighted that all businesses were increasing their adoption of AI, that retailers were keen on attracting customers during peak shopping seasons, and that services businesses were looking to boost their digital presence.

The Spring 2024 Report continued to focus on AI, with an emphasis this time on marketing and operational efficiency, as well as on helping retail businesses expand their reach.