Brevo Announces €50 Million Investment in AI

Brevo, a digital marketing and CRM platform, has announced a €50 million investment in artificial intelligence to enhance its suite of customer engagement tools. The funding will drive AI-powered innovations focused on personalization, automation, and efficiency for businesses using Brevo’s services.

The initiative includes the launch of the “Brevo AI Lab” at its new headquarters in Paris. The lab will accelerate the development of AI agents designed for ultra-personalized marketing. These advanced AI agents are slated for integration into Brevo’s solutions planned for the first half of 2025.

Brevo intends to develop its AI agents using primarily European AI models while also exploring foreign open-source options, including Meta’s Llama. The company is considering models from DeepSeek, a Chinese AI firm that caused US stocks to drop earlier this year. To ensure data privacy and compliance with the General Data Protection Regulation (GDPR), Brevo intends to host these AI models directly.

The investment comes on the heels of Brevo’s strong 2024 earnings, which reached €179 million in annual recurring revenue. This was a 32% increase in organic growth compared to the previous year.

A key driver of this growth has been Brevo’s Enterprise offering, which targets large businesses and has expanded at twice the rate of the rest of the company. Now accounting for 25% of total revenue, the Enterprise platform has attracted major brands such as Carrefour, Doctolib, H&M, and Louis Vuitton.

“That shift is now paying off, with growth across all segments,” said Armand Thiberge, founder and CEO of Brevo, in a press release.

Brevo’s international presence has also expanded, with 70% of its revenue coming from outside France. The US and Germany each contribute 15% of the company’s total earnings.

Brevo also introduced a range of AI-powered features alongside its AI investment. These include AI-generated subject lines and email content, automated send-time optimization based on recipient behavior, and one-click live chat conversation summaries.

These developments reinforce Brevo’s leadership in the European CRM market. For now, the company isn’t prioritizing a new funding round, but suggests “that [it] could happen in 2025 or 2026.” Additional capital could fuel further expansion, adding to Brevo’s existing portfolio, which includes acquisitions like Octolis, WonderPush, Metrilo, PushOwl, Yodel.io, and Captain Wallet.