Looka Logo Maker Review 2024: What’s Missing?

Looka: The Artist Formerly Known as Logojoy

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Looka. Is that pronounced like “look-a” or “luke-a”? It’s one of the great mysteries of the last five minutes or so. Other mysteries include:

• Will Looka give me the logo I want?
• Is the price really worth it?
• Should I have another coffee already? It’s so early in the day.

Well, it’s always the right time for coffee. As for the logos…

Logojoy established itself as a player in the logo generator landscape in only a few years. It was recently rebranded and reborn with a new name and a new destiny.

The real difference is that Looka added a bunch of add-on services (more on that later) to the logo generator.

Looka and its add-ons are available in English, English, and also in English. The logo maker seems to only support Latin characters, but it includes things like accent marks, so at least you’re not limited to a simple English-language company name.

It promises to give you a great-looking logo in minutes, which is a bold claim to make.

I’m testing all the big logo design platforms on my quest to find the best new logo for Website Planet. Keep reading to find out if Looka lives up to that promise.

Looka’s Features Are Somewhat Limited (On Purpose)

The entire point of Looka, as stated by its marketing, is to get you going with a logo in minutes. Now, if you’re picky like me, it can take a bit longer.

But mostly, Looka can and will live up to that claim. The step-by-step wizard is fast, and it’s simple to change your layout, your icon, background shapes, and the overall style. Once you’ve answered the most basic questions about what kind of logo you want, the artificial intelligence will do its thing. You can just keep clicking Generate until you find a logo that you like.

You’re going to find options that fit the requirements you provided, and you’re also going to see logos that make you wonder why they showed up at all.

Once you’ve chosen a base logo to edit, you can customize everything: the typefaces, the icon, the colors. There are gradients as well, but while you can pick custom colors, the gradient options are limited.

Looka’s limitations come into play with size and positioning. You can choose your base layout and you can change the font and icon size to a degree, but those degrees are limited, and you can’t drag and drop things wherever you want. Size and positioning are managed by sliders, and everything is positioned in relation to your chosen layout and the other part of your logo.

With the Basic plan, your good-looking logo comes with one lonely PNG file. The Premium plan comes with SVG, EPS, and PDF formats, so you can have scalable versions of your logo, as well as files ready for printing.

Looka Has Great-Looking Logos by Default

The layouts are fairly standard and a lot of the icons seem familiar.

But somehow, the logos on Looka just look good, even elegant compared to those of other logo generators.

Why is that? In part, it’s their font and color selection. Another big factor, though, is spacing and proportions. You see, good design and layout can happen in two ways:

1. You can just mess around, and keep going until you have something that looks amazing. This usually takes a while.
2. You can do the math. Unfortunately, this takes a lot longer for me, because math is not my friend.

The designers at Looka have done the math, and that math is applied to every logo it generates. They’re not all perfect, but they follow a (literal) formula that makes most of them look darned good.

This is also why it has constraints on the layout and positioning of elements; it’s trying very hard to make sure you have at least a decent-looking logo, no matter what you do in the editor. Basically, it’s trying to make it impossible for non-designers to mess up.

That might sound patronizing, but designers and developers (try to) do this all the time. Now they’re just using software to do it for them. When your goal is to generate appealing logos as fast as possible, sacrificing the logo editor’s flexibility for quality is a smart move.

Looka Has Some Great Add-ons

Well, it wouldn’t be a logo design generator if it didn’t try to upsell you a little bit. Looka has a website builder, business card designs, and an optional social media kit that comes with your logo in all the image sizes needed for different social media networks.

Standard stuff, but useful all the same.

You Get Unlimited Revisions

This is something I particularly liked. When you purchase a logo from Looka, you can make unlimited free edits to your logo’s design, from colors and symbol to your slogan – everything but your company name. This is a feature I’ve not seen from other logo generators.

Using Looka Is Mostly Self-Explanatory

One of the good things you can say about software that has a specific focus, and some constraints is that it will never be too complex. You type in your logo name, and Looka gives you logos. You’d have a harder time ordering coffee at a coffee shop that has decided to use Italian names for everything.

The point is that Looka is easy to use, even if you’ve never used one of these services before. The Wizard asks good questions, but not too many of them. The editor is mostly easy to use, though certain functions, like the advanced color picker, aren’t as clearly labeled as they should be. You don’t even have to sign up to try the whole thing out.

My Experience With Looka

Hey, check out most of it in the video above! Just follow the wizard, locate the right icon, and create the base logo. I spent quite a bit of time experimenting to achieve the exact logo I wanted, but I didn’t have complete freedom to change all elements (which isn’t always a bad thing).

Honestly, I want just one logo maker to let me put one word above another without using the “tagline” option. Also, I had to tether my phone to my PC to get the logo editor to, well… load half the time. It’s not slow-connection-friendly, which can be a major problem. I’m in the greater metropolitan area of Mexico City, and it’s a problem for me.

Otherwise, it’s a pretty good service. Here’s the final logo I purchased:

You Can Save Your Projects Before You Pay

I feel very, very strongly about this, which is why I take the time to write about this feature in every review. This feature is essential, and Looka has it. In fact, it makes it very easy to save variations of your logo as you work on/refine it, so if you’re picky like me, it’s a useful feature.

It Provides Plenty of Design Inspiration

If you’re stuck figuring out what you want, the editor has a panel full of design inspiration and example logos to browse. The editor is designed to encourage you to experiment, and if you don’t like what you’ve made so far, you can click a different logo design to change… pretty much everything about your existing logo.

You Can Search the Knowledge Base on Any Page

So yeah, there’s a knowledge base, and you can search it from the little “Help” window in the bottom-right corner of every page and screen. There’s a Help Center (more on that later) but you can find answers to your most common questions and issues without even leaving the editor.

Looka’s Live Chat Could Be Better

If you long for the nostalgic days of IRC, ICQ, AIM, MSN, or Yahoo Messenger (depending on your age and level of tech enthusiasm), I have good news for you. You can email the Looka team or engage in a chat conversation, as there seems to be no option for phoning them.

As mentioned earlier, you have access to a Help Center/knowledge base where you can browse for information. Additionally, there’s a helpful little window where you can find the chat feature. If you have a question and customer service isn’t available right away, there’s a chatbot that will search the knowledge base for the most relevant articles.

The live chat is not 24/7. According to Looka, the service runs from “9 AM – 9 PM GMT -5 (that’s EST if you live in North America) with the fastest response times between 10 AM – 5 PM.” That’s a respectable 12-hour window. Here’s how it went for me:

First, I asked whether there was a way to view my invoice on the site itself. Yes, there is.

Then, I asked what intellectual and ownership rights you get for the Basic plan. All of them, as it turns out:

Next, I inquired if there was an email I could reach them at. I erred by asking this after the support team had already finished for the day, and then I discovered the necessary details in the knowledge base. My bad. I think they’ll be very understanding when they respond to me.

Update: They never got back to me, which is fair in this case.

Every question I asked during their schedule was answered in less than five minutes.

Is Looka an Affordable Logo Designer?

The Brand Kit subscription comes with all of that, but it also includes templates for social posts and profiles, business cards, and email signatures. You’ll also get custom brand guidelines outlining your fonts, colors, and tips on making the most of your logo.

For $129.00 per year, you can get your own AI-generated website with the annual Brand Kit Web subscription. Your website will make use of your chosen assets, fonts, and colors and even fill your pages with industry-relevant copy and images. Note that Looka provides free hosting too, but you’ll have to pay extra to get a domain name. And although you can make minor changes to the site’s elements and layout, customization is pretty limited – especially compared to the features and options of industry leaders like Wix.

If you choose Looka, I’d strongly suggest getting at least the Premium plan for the extra file formats, particularly scalable formats. And no, scalable logos aren’t just for printing billboards: they’re also for 4K video and the newer iPhone models with their darned Retina screens.

(For the less technical, Retina screens basically need images that are twice as big to look good because Apple wants us to waste all of our bandwidth.)

Anyway, Looka is not expensive. If you decide to go with it, you can pay its low prices with:

• American Express
• MasterCard
• Visa
• PayPal

There are no free logo samples and no refunds.

Usage Rights

Okay, the marketing on this site is a little tricky: the Premium plan advertises “full ownership.” But as mentioned by the support team, all plans (even the Basic plan) provide full ownership for you to use the logo however you like, including commercial applications. This little bit of trickery is the one reason I can’t score Looka’s pricing higher.