Wix Pricing Plans 2025 – How To Avoid the Hidden Costs

Wix has much to offer as a top website builder, like creative freedom, integrations with many useful apps, and a user-friendly design that makes the building process accessible for anyone. It’s also an attractive option for its affordable pricing plans and simple plan structure, at least at first glance.

While Wix’s pricing isn’t especially obscure or misleading, there are some additional costs you should be aware of before settling on a plan. Even on the lower-tiered plans, some features and apps involve additional expenses and differences in pricing based on your region or subscription terms, which you should know about in advance.

To help you make an informed decision, I took a deep dive into Wix’s pricing model, its quirks, and potential hidden costs. This guide will show you exactly what you’re paying for – and, when possible, how to get the best value for your money.

Wix Price Plans – A First Look

A long, long time ago, in a galaxy very far away, Wix offered over 7 different plans divided between e-commerce and non-e-commerce categories. The number and details of the available plans also used to vary by region, which meant that a user from Mexico or the Philippines would see vastly different options from a user in the US.

Wix also used to change its pricing structure quite often and sometimes without warning – which gave us pause when trying to say anything definitive about its pricing plans. However, Wix’s most recent change to simplify its payment model has held for several years. It seems to be consistent across regions, which means you should be able to expect consistency across your payment plans.

All that to say, the following descriptions should remain somewhat consistent for the near future.

Unlike other builders, Wix gives you access to all its design features directly from the free plan. That means you can design your site exactly how you want it to be from the beginning, and only upgrade when needed.

Or, if you only need a website for a personal project, you can explore other options that keep costs down by checking out our list of the best personal website builders.

Light – The Cheapest Plan for a Custom Identity

Price: $17.00 per month (billed annually)

Light includes the essential functionalities you need for a professional website. To be more specific, the Light plan allows you to connect a custom domain and remove Wix branding from your website. It might not seem like much, but a clean-looking site with a professional domain is the bare minimum you will need if you want your site to be taken seriously.

Besides that, Light expands your storage space to 2GB, giving you unlimited bandwidth and access to a simple marketing suite. If your website is a team effort, this plan also allows you to work with up to two collaborators.

Core – A Big Leap in Functionality for a Small Increase in Price

Price: $29.00 per month (billed annually)

Core gives you access to 25x the storage (50GB) of the Light plan, Google Ads integration, and access to the Site Analytics app. That means Core is a huge step up in terms of features, functionality, and power.

Core is also the first plan with basic e-commerce features, such as accepting payments on your website, selling on social channels, and selling subscription plans. Starting from this plan forward, you also get access to one free logo with the Wix logo maker. If you want to make some revenue off your website and incorporate basic e-commerce functionalities, then Core is a great place to start.

Business – The Best Choice for Complete E-Commerce

Price: $36.00 per month (billed annually)

The Business plan doubles your storage space and gives you access to up to 10 collaborator roles. If you’re a videographer or you run any kind of media-heavy website, this increase in storage space can make a huge difference.

Business’ biggest selling point though, is that it includes many more features for a complete e-commerce experience. The Business plan gives you access to over 100 transactions per month worth of automated sales tax, the capacity to display reviews for your products, advanced branded e-gift cards, and options for managing transactions in up to 6 different currencies.

If you’re looking for more advanced (yet reasonably priced) online store tools, take a look at our list of the best e-commerce website builders to help you get started.

Wix Hidden Costs – 6 Things To Keep in Mind

That’s because, outside of the stated price, there are some extra costs you should keep in mind. While some of these might not seem that steep at first glance, it’s still important to be aware of them so you can safely plan your budget and avoid any unpleasant surprises.

Here are a few things you should keep an eye out for as you calculate your budget.

1. Wix’s Advertised Plan Prices Are for YEARLY Payments

Wix lets you pay monthly, yearly, biennially, or triennially. As you might expect, the month-to-month cost of each plan gets lower the longer your subscription period is. That’s pretty much the standard for most website builders, so it’s worth remembering whether you go for Wix or try an alternative instead. Remember, though, that Wix’s advertised monthly pricing applies to yearly billing cycles.

You can only see the prices for other billing cycles directly on the payment page. So, to compare your options, select “upgrade” on your Wix dashboard, select the plan you’re interested in, and then you’ll be able to see the price differences. Don’t worry – you can always go back if you’re just checking.

If you decide to pay for a longer billing cycle, keep in mind that while your monthly cost will go down, you will have to pay upfront for the total renewal price. To know what that is, you’ll have to multiply the price shown on this page by the number of months on the cycle (for example, if I want a Business plan on a biennial cycle, I would have to multiply $29 times 24, which would come out to a $696 charge).

The difference between the monthly cost and the cost for longer billing cycles can be pretty significant, so it’s essential to take some time to consider which is more convenient for you. I also found that the more expensive a plan is, the lower the difference between billing cycles. Here’s a quick breakdown of Wix’s paid plans (excluding the enterprise plan, which doesn’t have set pricing):

The difference becomes even more noticeable when you choose the longest possible billing period (3 years). For example, the overall price of the Core plan will be 79% more expensive if you decide to pay monthly instead of triennially. In other words, you’ll be paying $540 more after three years. While the option to choose the longest possible plan might sound appealing, it means you’d have to pay $756 upfront, which is no small ask for small business owners and hobbyists.

Paying for a year (or more!) upfront isn’t only cheaper in the long run – it also means you get these freebies (which monthly subscribers do not get):

• Free domain for a year
• Free Site Booster app for a year (Light plan not included)
• Free Events Calendar app for a year (Light plan not included)
• Free logo with Wix Logo Maker (Light plan not included)

The bottom line? You’ll have to subscribe annually to get the full value advertised by Wix.

You should also remember that Wix will automatically renew your subscription at the end of your billing period. This is pretty standard for website builders, so I wouldn’t call it a “hidden cost.” Still, make sure to cancel auto-renewal if you want to avoid unexpected billings at inconvenient times.

2. Free Domains Are Only Free for the First Year

You can connect a custom domain with all Wix paid plans, but the domain itself is not actually free. The free domain voucher included with an annual subscription is only good for the first year. After the first year, you must pay to renew your domain.

A free year of domain registration is still very useful, especially if you’re just establishing your online business and trying to save wherever possible, but consider the yearly price of domain registration into your budget after that first year.

3. You Have To Pay Extra for Domain Security

This one’s important to keep in mind. Even if your domain is free for the first year, it doesn’t include Private Registration, which protects your personal information from being linked to the domain name on public registries. I’d recommend getting Private Registration for everyone, so consider that you’ll have to pay an additional fee to keep your private data safe.

4. All the Best Marketing Tools Require Extra Fees

Wix’s branding and marketing tools, such as its proprietary logo designer, are certainly helpful, but you should know that regardless of your plan, the free versions of these integrations are very limited compared to the premium ones.

Though you can play around with the logo creator at will, you’ll have to fork over extra cash for the Basic or Advanced logo sets if you actually want to use your design. You can send some marketing emails for free, but that number is locked to a maximum of 200 per month with very basic campaign editing tools. If you want to send more emails or make them more appealing, you’ll have to choose one of three separate plans.

5. Many Useful Apps Come at an Extra Cost

Although some are free, many of the most useful Wix apps (or at least their most useful features) require additional payment. Premium apps are available on the Wix App Market from both Wix and third parties, with prices ranging from around $3 to $100+ per month.

For comparison, there are plenty of robust WordPress plugins available for free throughout many third-party markets, while Squarespace’s e-commerce plans already include many of the best features you can get with the Wix app market.

6. The Money-Back Guarantee Doesn’t Cover Everything

All of Wix’s premium plans come with a 14-day money-back guarantee, so you’d think that’d cover pretty much any purchase you make related to your subscription. It doesn’t – it only applies to the cost of your subscription.

So, if you forget to cancel your plan before it renews, you’ll be able to get it refunded as long as you contact Wix customer services within 14 days. But if you forget to cancel your domain renewal, app subscription, or any add-on subscription, you’re out of luck.

I recommend turning auto-renew off on all of these subscriptions that aren’t covered by the money-back guarantee to get full control over how much you spend on your Wix website.

Wix Plan Prices Vary by Location – Here’s How To Get the Best Deal

The price of Wix’s plans can change depending on your geographic location. For example, while the Business plan costs $36 per month in the United States, it comes to £25 in the UK, which (at the time of writing) translates to about $32.

Here’s a closer look at how the Business plan is priced across different regions:

*USD pricing based on currency conversion rates at the time of writing

Luckily, you don’t have to move halfway around the world to take advantage of these price differences. By using a VPN, you can change your current location and purchase your plan from a different country.

Recommended Alternatives to Wix Plans

There is a lot to like about Wix, such as its incredible design freedom, easy-to-understand dashboard, and incredible template selection for all sorts of websites. Still, it might not give you what you need at a price that’s reasonable for you. So, before you sign up for a 3-year plan with Wix, it might be worth considering a different platform that offers similar features at a lower price.

So, How Much Does Wix REALLY Cost?

At the end of the day, you might end up paying more for Wix than you initially expected. Still, most plans (with the exception of Business Elite) offer reasonable value for their price. While it’s not the cheapest option out there, understanding precisely what you’re paying for before signing up can help you avoid surprises.

Keep these insights in mind before making a long-term commitment, and take the time to explore which plan best fits your needs. A little research upfront can go a long way in ensuring you get the most value out of your Wix subscription.

FAQ

What is the best value-for-money Wix plan?

It really depends on your needs. If you’re simply interested in experimenting and creating a website for enjoyment, then the free plan would be the best choice for you.

However, for most people, the Core plan will offer the best value. Not only does it get rid of Wix’s branding and subdomain, but it also offers a very respectable storage limit and even allows for basic e-commerce transactions.

Is Wix really free?

The free plan is fully free forever. However, the Wix subdomain and Wix branding will be unacceptable if you’re serious about your website. The cheapest option for connecting your own domain and removing all branding is the Light plan. While it might not be free, it comes at a very reasonable price for beginners.

What are the disadvantages of Wix?

Wix is great for a lot of things, but one of its biggest disadvantages is that the more you need out of your site, the more the hidden costs pile up. If you’re planning to create a fully functional e-commerce site, Wix’s more expensive plans might be a tad too costly.

Which website builder is better than Wix?

That entirely depends on your needs. Wix is a fantastic website builder for creative expression and design freedom, but you might find Squarespace’s elegant templates more appealing or need Shopify’s powerful e-commerce functionalities.

If you’re unsure about the best website builder for your needs, check out our list of the 10 best website builders in 2025.