This week,
WebsitePlanet had the opportunity to interview Andrii Romasiun, Founder of Swetrix Analytics. We talked about the company, how it evolved, and what is in the pipeline for the future.
Please present Swetrix Analytics to our audience.
Swetrix Analytics is an open source and privacy-focused analytics tool that provides a wide range of features for tracking website traffic, performance and user behavior.
We offer high accuracy, detailed geographical and referral tracking, and customizable event tracking.
We also provide browser extensions for alerts and quick access to the tracking data, a marketplace with community-made extensions, and the ability to customize or self-host the tool.
Swetrix is fully cookieless, available with both free and paid tiers and is developed by a team based in Ukraine and hosted in the European Union.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
The idea for Swetrix Analytics was sparked by my desire to create a privacy-focused tool. At that time I did not know what tool I wanted to create, but once I was inspired to create Swetrix after experiencing a need for web analytics on my own personal website and finding that the available options did not meet my privacy and simplicity requirements.
About 6 months after I started working on it some other people joined the project and now a team of 10 people are working on it.
What services do you offer?
Swetrix Analytics offers a range of services for tracking website traffic, website performance and user behavior, including measurement of UTMs and referral tracking, customizable events, and user flow analysis.
We also offer browser extensions, a marketplace with community-made extensions, real time website monitoring and much more.
What is the mission of Swetrix Analytics?
The mission of Swetrix Analytics is to promote privacy-focused services and become the go-to service for web analytics.
We believe that it is important for people to have the option to use analytics tools that respect their privacy, and we strive to make our service as widely known as possible so that more people can benefit from it.
Who are your typical customers, and what do you think is the main challenge that your product solves for them?
As for now, our typical customers are developers or people who are at least slightly into IT. We aim to make our service easier for regular people to use and inject into their website.
What are the plans for the company for the near future?
We are planning to release a revolutionary platform: Swetrix Ads. It will allow advertisers to sell ads with privacy in mind, and this platform will be open source. Our service won’t be as accurate as Google Ads because it will be based on contextual ads, but it will allow people who care about privacy to monetize their work as well.
Also we’re going to add some more features like advanced user flow tracking, more integrations – as for now, we have Slack and Discord integrations in mind and an ability to track mobile apps.
