SleekFlow Management Team: Henson pictured in the middle
What problems are you solving with your products and services?
Every opportunity starts with a conversation. In today’s digital world, customer-centric businesses need to implement direct B2C communication strategies across all channels, platforms, and devices to sell their goods and services. The global pandemic has pushed retailers to embrace messaging channels like WhatsApp for their sales, marketing, and customer service teams. While social commerce kicked off in China, conversational commerce is making waves in APAC and gaining popularity in EMEA, LATAM, and MENA markets. The social commerce market is expected to rise to USD 3.37 trillion by 2028. In fact, 1 in 5 dollars spent on retail in SEA is happening right on social media. But here’s the reality: many businesses still struggle with managing customer conversations across different social channels. Without a centralized hub, handling bulk customer interactions becomes a real headache, leading to internal inefficiencies like data silos, growth bottlenecks, slow response times, and missed opportunities. That’s why having a highly integrated and customizable communications platform can help businesses stand out amidst competition. For example, while many businesses either rely on a single company phone number or have employees use their personal phone numbers to keep in contact with clients, SleekFlow enables multiple logins, fixing a significant inefficiency in both internal and external workflow communications. Then, when the huge social commerce market potential grew to USD 474B in 2021, SleekFlow integrated its latest one-click checkout feature to offer a complete social order-to-payment ecosystem on its platform. As customer experiences become more hyper-personalized, SleekFlow’s Flow Builder will provide an even more convenient way for businesses to automate growth through conversation flows. From product discovery and exploration through customer support to checkout and payment, SleekFlow equips O2O, retail, and e-commerce businesses with an all-in-one tool to devise a complete and frictionless online shopping experience.
SleekFlow’s Omnichannel Customer Engagement Solution
What’s your story and how did you come up with the idea?
Before founding SleekFlow, I had the opportunity to embark on two entrepreneurial ventures. The first was a smart home software that I developed during a university start-up competition. Our team created a smart home device that allowed users to control their air conditioning, curtains, and TV using voice assistants like Siri and Alexa. We were thrilled to win the competition and successfully sell the product. After that, I ventured into the food-ordering industry with TasteOut, a platform for ordering food. We even joined the Cyberport Incubation Programme to further develop our idea. However, we soon faced intense competition in the food delivery market, which made it challenging to sustain our business. Despite our efforts, we had to make the tough decision to pivot and explore new opportunities. It was during an expo that the idea for SleekFlow truly took shape. Initially positioning ourselves as a hospitality solution, we were surprised by the overwhelming interest from individuals in the retail and e-commerce industry. They saw the potential of our solution for their own businesses. This unexpected response made us realize the untapped potential in streamlining workflows for client-facing industries. In 2019, I founded SleekFlow. Since then, our team has grown from just three members to over 130 talented individuals. We have expanded our operations to multiple locations, including Indonesia, Malaysia, Singapore, Brazil, and the UK, with plans for further growth in emerging markets like the UAE.How does your mission differ from the other companies in your niche?
While many companies focus on specific channels or limited functionalities, we have a broader vision. We understand that businesses need a holistic approach to customer engagement, encompassing not only conversations but also the entire commerce process. That’s why our all-in-one solution goes beyond messaging and brings together conversations, product catalogs, payment solutions, and order management into one platform. With the social commerce market projected to reach USD 3.37 trillion by 2028, SleekFlow is positioned to drive this e-commerce revolution. By providing a seamless and integrated solution, we enable businesses to create personalized and engaging customer experiences, ultimately helping them achieve their goals.What industries or business sizes benefit the most from your solutions?
SleekFlow’s solutions are designed to benefit businesses of all sizes and industries, with a proven track record of empowering over 5000 clients across 120 regions. Our platform caters to various sectors, including MNCs, listed companies, education institutions, government bodies, and more. Industries such as e-commerce, retail O2O, beauty, medical & wellness find our industry-specific solutions particularly valuable in streamlining their entire commerce process with social and sales integration. Our unique features address common pain points in the retail industry, offering intelligent conversation routing, code-free e-commerce integration, and advanced dashboard analytics. These features enable businesses to automate inquiry assignment, sync up contacts and membership databases, and track sales and marketing conversions on social messaging platforms. As a result, businesses experience a significant reduction in manual efforts, streamlined internal communication, and notable growth in customer traffic and conversions.
SleekFlow’s Interface: Flow Builder feature
By enabling remote selling through messaging platforms like WhatsApp, Instagram, and Facebook Messenger, SleekFlow helps businesses break through retail sales limits and expand their reach to a wider audience. Our free Live Chat widget enhances online customer support and provides full visibility of customers’ website behavior, enabling businesses to engage and assist customers in real-time.
With our industry-leading 2500+ integrations, SleekFlow offers flexibility and scalability to businesses. By seamlessly connecting different channels and integrating with popular platforms like Shopify, HubSpot, and SalesForce, businesses can implement smart routing, targeted automation campaigns, and effectively track and retain potential sales leads from online and offline channels, including O2O. This integration capability empowers businesses to optimize their existing technology infrastructure and streamline their operations with confidence.
