Joanna Ata Of Rebump On How AI Is Disrupting Email Marketing

Artificial Intelligence is disrupting every industry, everywhere, at a speed we’ve never seen before. It’s hard to keep up and feel ready for whatever good or bad AI will bring into our work and lives.

As part of this interview series by Website Planet, our host Roberto Popolizio talks to AI experts and executives from the best tech companies in the world, who share their insights and practical tips about the under-discussed realities of AI from their insider knowledge.

Joanna Ata is the Marketing Manager at Rebump, a company that provides email follow-up automation tools.

How is AI impacting your industry and your work? Is it overall a positive or negative disruption?

There is no doubt that AI is impacting almost 99% of industries in one way or another and email marketing is one of them. We see firsthand with our AI Bump Generator the positive impact it has on our users. It helps them be more productive and saves them a ton of time.

We at Rebump fully believe that businesses should not spend time on tasks that could be automated. As we like to say our AI Bump Generator works like magic, you add just a little bit of information and it uses our best practices to create your follow-up. We can not deny that as with everything else, AI might have a not-so-pretty side, but at Rebump we haven’t experienced it.

When did you realize the magnitude of AI’s impact? Can you share that story with us?

At Rebump we realized it when you added the AI Bump Generator. We started getting more and more positive feedback from our users on how helpful and time-saving it was for them. For many people writing a good follow-up is a challenge and we managed to solve that by allowing them to have a tool that could do that instead of them.

What are you doing to leverage its full potential and avoid improper use? What privacy and ethics concerns are you keeping in mind?

We strongly believe in keeping our user privacy. Our system is built with the latest recommendations and best practices in mind. The AI Bump Generator is built in a way that does not put any of our user’s privacy at risk.

Some of Rebump’s key privacy features:

Rebump’s database only saves information necessary to provide their service, including the user’s email address, original email message sent, and metadata like date/time and recipient email address. This information is stored for the exclusive purpose of including it in the follow-up “bumps” and is not accessed by any Rebump employees
HTTPS encryption for all communication between backend systems to protect data in transit.
Access to user data is restricted to only Rebump employees, contractors, and agents who need it to operate, develop, or improve the service. Confidentiality obligations bind them.
Rebump adheres to Google’s API Services User Data Policy, including Limited Use requirements, for any information received from Google APIs.
Contact information is never used for marketing or other unauthorized purposes
Our privacy policy clear states what information is collected, how it is used, and the user’s rights. The policy is updated periodically and users are notified of any changes

Are there any common misconceptions about the role of AI in your industry that must be dispelled ASAP? What’s the truth?

The main misconception is that using AI alone will solve your email marketing problems. In the beginning, when we developed our AI tool, we knew that just using general data would not be enough. What we did is we trained with information from the best and most acclaimed excerpts in the field.