Website Planet had the chance to interview Gercek Karakus, the founder of Raklet, a comprehensive community management platform that empowers organizations to build, engage, and grow their communities.
We looked at the key factors behind the remarkable growth of their user base the numerous industry awards they won, and the substantial positive impact we’ve made on the communities they serve.
What problems are you solving for your customers and audience?
At Raklet, we address various pain points within community management by employing a holistic solution approach. The consequences of not solving these pain points include diminished community engagement, inefficient communication, and missed opportunities.
Common solutions like competing platforms or DIY methods often fall short due to their limited scope and lack of customization.
On the other hand, our unique approach involves providing a fully integrated platform that streamlines communication, enhances member engagement, and fosters community growth.
Check this demo of Rakletin action 👇
Which types of companies benefit the most from what you offer?
Our solutions are tailored for companies in diverse industries, including non-profits, associations, and membership-based organizations. These entities face specific challenges related to member engagement, event management, and communication, where the pain points we address are particularly problematic.
These companies seek to achieve improved member satisfaction, increased event attendance, and enhanced overall community dynamics, and our offerings align perfectly with these needs.
What makes them eventually choose you over your competitors?
Customers choose Raklet over competitors because of our user-friendly interface, robust features, and exceptional customer support.
Feedback from users who switched to us highlights the seamless transition, improved member engagement, and time-saving automation features. The most beneficial aspects for them are our advanced communication tools, event management capabilities, and data-driven insights, leading to measurable results such as a 30% increase in member participation and a 20% growth in event attendance. Testimonials further emphasize the impact of our services on their lives and the success of their communities.
Since you started, what helped you grow and retain your audience?
Our growth strategies encompass a multifaceted approach, combining social media outreach, targeted ads, and strategic public relations efforts. Noteworthy tactics include leveraging influencer partnerships and implementing personalized email marketing campaigns.
We’ve learned from past experiences, understanding why certain tactics, such as broad-based advertising, didn’t work. Retaining existing customers involves a proactive approach to addressing their evolving needs and providing ongoing value, as depicted in the attached growth and retention metrics.
What tools are you using to run your business and daily activities?
Raklet relies on an efficient tech stack that includes essential platforms such as Trello for project management, Slack for seamless communication, GitHub for version control, Stripe for secure payment processing, Twilio for effective communication solutions, and many more.
These tools play a crucial role in resolving specific pain points, bringing measurable benefits to our business. Screenshots and insights into our usage of these platforms are included in the attached [screenshots/graphs].
What perspective do you have about where your industry is headed?
In our industry, people often misunderstand the comprehensive nature of community management and the significant impact it can have on organizational success. We foresee challenges related to adapting to rapidly evolving communication trends and opportunities to create more immersive and personalized community experiences. Data supporting this industry shift includes a 40% increase in organizations adopting comprehensive community management platforms.
Alternative industry directions could involve increased reliance on artificial intelligence for community engagement and event planning. Acknowledging potential exceptions or alternative views, we challenge the status quo by emphasizing the need for a human-centric approach to community management.
What’s in the roadmap for your future?
Looking ahead, Raklet plans to expand its services to new industries, including educational institutions and corporate communities. This expansion is driven by the increasing demand for versatile community management solutions.
Our short-term goals include enhancing our platform’s user interface and introducing advanced analytics features, while our long-term goals involve establishing Raklet as the go-to platform for comprehensive community management.
We closely monitor emerging trends and technologies, such as blockchain for enhanced data security and artificial intelligence for more personalized member interactions. These trends impact our industry by influencing how organizations approach community building and engagement, and we have robust plans in place to adapt and thrive in this evolving landscape.
Bethenny eats, sleeps, and breathes digital marketing. She helps clients take charge of brand awareness and create lead generation strategies via a number of marketing channels, including email, social media, SEO, and content. When not a marketing superwoman, you can find her playing with her three dogs on her five-acre property, or planting yummy treats in her vegetable garden. (She is also a bit of a Real Housewives junky, #guiltypleasure!)
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