Please describe the background behind Perfect Audience
Perfect Audience was founded in 2012 and was built on the principle that every business should be able to easily and effectively personalize their marketing and deliver a high ROI. The Company today has thousands of customers leveraging a powerful cloud platform that enables marketers to create, manage and optimize their retargeting campaigns across Facebook, Mobile Apps, and the Web. Through direct integrations with the top ad exchanges and Facebook, marketers are able to reach hundreds of thousands of publishers and mobile apps from one interface, ensuring that marketers reach customers with the best ads through the most cost-efficient means possible. We are not too big to know our advertisers, and we’re able to speak to them on the phone if they have questions about onboarding or optimization. We act like a small, eye-level business, and that’s a major advantage in our marketplace. We take a proactive, hands-on approach to customer service. Our product is a complete retargeting solution for websites that allows our customers to segment users based on categories, actions they take on the website, products they have viewed, and content they took an interest in. We can retarget them on the Web, on Facebook, Twitter, Instagram, and mobile devices. Some retargeting platforms are completely DIY; others are complete managed services where you don’t really know what’s going on behind the scenes. We look to empower our users with the ability to manage campaigns themselves while standing at the ready to help them if needed. We give our advertisers control over their campaigns, creatives, budgets, and a number of other factors that go into a successful campaign. If you need assistance, you can have a one on one session with a customer success manager, browse our extensive video library, or join our webinar series. Our aim is to strike a balance where we’re not doing it all for you, but you’re also not alone. We show and share things like where your ads are being displayed, how well they are performing, where they work best and what you can improve, and we provide assistance to help you act upon our recommendations. We’re also very flexible with our customers in that we do not require a long term commitment.Some providers are difficult to get on the phone, so unless you’re paying for premium services, most chances are you’ll need to figure things for yourself. We offer a lower point of entry and we are more accessible than other providers, especially for small and medium-sized businesses. Using our services, you can run multiple campaigns, perform A/B testing, and see which ads are generating the most engagement.
We have detailed reporting functionality that allows ad agencies and brand managers to make decisions based on the data they are seeing and their audience’s behavior. Want to give Perfect Audience a Try? Here’s a quick start guide:
What are the main key points for getting retargeting right?
The first thing is to target the right people. It usually doesn’t work when a website has just launched and has low traffic. Having enough people to have a good retargeting audience is one of the main drivers for success. We give you the tools to target people who shop for products, who clicked the pricing page, or showed initial interest so you can define your ad spend effectively. If someone just visited your site for a split second and immediately bounced, you can choose not to retarget them, using Perfect Audience’s powerful audience segmentation tool. Having the right people also means your ad creatives don’t simply address their need or the problem they are looking to solve, but also that your copy matches the landing page they came from and the offer that you have made for them. Many times I see a difference in the design, style or offer, and the ad doesn’t look anything like the original page that the users came from. Confusing the viewers like that is never a good idea. Make sure you deliver the right message to the right people and maintain consistency throughout your campaigns. Next, there are certain industries or businesses where time is a factor. Sometimes purchases begin with an impulse decision, like getting a new shirt. This kind of decision can be made within a day or two, so the targeting will focus on people who visited your shop recently, offering the specific product they were looking at.If it’s a travel website, your recent visitors are looking to book and they have a time limit, so you want to focus on recent visitors before they book elsewhere. It’s the other way around too: if you’re offering a high ticket item, or if you’re marketing for B2B clients, the purchase decision will usually take longer, so naturally, that campaign will draw over longer periods of time. What’s effective to do there is more sequential. They will be seeing your ad for weeks or months, staying on their mind is key. The main thing is to test and refine: test different creatives, see what works, get rid of the ones that don’t work, and start a campaign that targets particular segments. Perfect Audience was built to allow you to easily launch and edit campaigns on the fly. Sometimes you want to launch a campaign and expect a huge boost in sales, but it usually takes longer to get traction until viewers are more comfortable seeing your ads.
90% of people don’t convert on their first visit but the more they visit, the more likely they are to convert. Stats show that someone who clicks a retargeted ad is 70% more likely to convert than someone who clicked a regular ad.
