In this interview, Josip Begić, CEO of Lebesgue discusses with
Website Planet how he started Lebesgue, their growth over time, and what makes their platform stand out.
What is Lebesgue and how does it work?
Lebesgue is an app that analyzes millions of data points to make your marketing work. The app works by leveraging advanced data analytics and AI-powered insights to detect potential mistakes in advertising strategies across platforms like Google, TikTok, and Facebook ads.
Using Lebesgue, eCommerce businesses get a deeper understanding of their store analytics, Facebook, Google, and TikTok performance. The app combines this data with competitor insights and overall marketing trends to identify opportunities for growth and improvement. Also, with Lebesgue businesses have access to key industry benchmarks, revenue forecasts, an AI copywriter, and LTV analysis.
What sparked the idea, and how did it evolve over the years?
We saw how difficult it is to make sense of a business’ data coming from so many different sources and see how different channels affect the store results which should always be the ground truth. We built Lebesgue for ourselves initially, but then saw that so many stores can benefit from the data that we’re seeing and since we’re mathematicians, we started doing analyses on the data and saw how much can be learned from all the data.
Now, every Lebesgue user can benefit from the insights that we’re able to generate based on the wealth of data for ad platforms that we have.
How does your mission differ from the other companies in your niche?
A lot of the companies in our space are very oriented solely on data reporting and attribution. We don’t think that attribution is going to help a business have a better ROI. You need to know how to follow market trends, your competition, best practices in the ad space and having a reporting tool that doesn’t show you the problem and tell you how to solve it with next steps to follow, you won’t magically grow on your own.
We aim to provide actionable insights, ones that will have an effect on the store’s results, not just say we solved the attribution issues or have pretty dashboards.
Who are your typical users and what problems do they have when they come to you?
Our typical users are store owners or marketers who encounter various challenges with their advertising performance. These challenges may include:
- Underperforming Advertising Campaigns: Many store owners face the frustration of running advertising campaigns that fail to generate the desired results. Their ads might not be reaching the right audience, or they struggle to effectively optimize their campaigns.
- Dissatisfaction with Advertising Agencies: Some store owners rely on advertising agencies to manage their campaigns but find themselves dissatisfied with the agency’s performance. They feel that the agency isn’t delivering the expected ROI or lacks understanding of their specific business needs.
- Lack of Expertise in Campaign Setup: For store owners who manage their own ad campaigns, the complexity of setting up campaigns correctly can be overwhelming. They may not have the necessary expertise or knowledge to create well-structured and efficient campaigns.
Given these challenges, our first step is to perform a comprehensive audit of their existing campaigns. This audit helps us identify areas of improvement, potential mistakes, and untapped opportunities. By gaining insights into their current advertising strategies, we can provide actionable recommendations and data-driven insights to enhance their marketing performance.
Through this initial audit, we aim to equip store owners with the knowledge they need to make informed decisions about their advertising efforts. Whether it’s refining targeting, optimizing ad content, or revising bidding strategies,
our goal is to empower store owners to take control of their advertising and maximize ROI. And they can take control by using Lebesgue.
And what makes them eventually choose you over your competitors?
What makes our users eventually choose Lebesgue over our competitors is our unique and comprehensive set of features that go beyond traditional reporting apps.
While reporting apps provide data and metrics, Lebesgue takes it a step further by offering actionable insights and guidance for their next steps in marketing optimization.
But, the standout feature that sets Lebesgue apart from competitors is our Competitor Intelligence feature. With this feature, users gain unparalleled visibility into their competitors’ advertising strategies. By using Competitor Intelligence, users can discover the marketing strategies that have been successful for their competitors. They can identify which ads have been running the longest, gaining valuable information on what copy and creatives have proven effective over time. Armed with this knowledge, they can make informed decisions about their own marketing strategies and stay ahead in the competitive landscape.
Having access to competitors’ data in this way empowers users to capitalize on their competitors’ successes and avoid potential pitfalls.
What integrations and other tools are your customers mostly using in combination with Lebesgue?
Lebesgue integrates with: Shopify, WooCommerce, Facebook and Instagram ads, Google, TikTok, Pinterest, Microsoft, chat GPT.
Is there a success story from your customers that you are particularly proud of?
I like to share the inspiring success story of Parisa Wang. When she first started her eCommerce journey, she had all the passion and a fantastic product, but like many entrepreneurs, she encountered some challenges along the way. However, with the help of Lebesgue, Parisa saw a remarkable transformation that led to a $100k increase in her monthly profit.
In the first phase, Lebesgue’s Automated Advertising Audit came to the rescue. It spotted technical issues like incorrect pixel implementation and less-than-ideal ad optimization. Armed with Lebesgue’s recommendations, Parisa fixed these problems, and her ads started performing like never before.
Then, in phase 2, Parisa needed captivating ad content to engage her audience. Lebesgue’s AI-powered copywriting feature proved to be a game-changer! By effortlessly generating effective and compelling ad copy, Parisa saved time and energy, allowing her to focus on other aspects of her business.
But, this was not the end. Despite improvements, Parisa noticed her add-too-cart rate wasn’t where she wanted it to be. Thankfully, Lebesgue’s Market Intelligence came to the rescue once again. It identified website technical issues affecting user experiences, like slow page speed and mobile web hiccups. After fixing all website technical issues, her add-to-cart and converse rates increased.
What do you see in the future of your industry, and how do you plan to cope?
We feel we’re really primed for growth in the market as more and more businesses want to grow, but have limited data to support their business decisions. Lebesgue is able to offer that shared knowledge and suggest actions to support that growth. We’re focused on improving users’ ROI and helping them achieve their goals, not just give them data in one place and expect them to know how to make sense of it, that’s the whole point behind our data science team and that’s why we think we’ll be a great solution for any eCommerce business.
