Can you give us a brief overview of Minutemailer as a company and its backstory?
Minutemailer is a Swedish company operating in the European Union. It is an email marketing and newsletter platform for non-marketers. We work with small and medium-sized businesses like local shops, small ecommerce brands, restaurants, hotels, hair and beauty salons, gyms and yoga studios, party planners, and non-profit organisations. Our customers love the platform for its simplicity and ease of use, and how fast they can get good-looking emails to their contacts. Minutemailer was founded by me, Oskar Glauser, who has a background in design and marketing. We are a small but agile team working hard to create a great user experience for our customers. We think support is key to delivering a great service and try to listen a lot to our customers to understand their needs.How does your platform actually work? What is the process of setting up a newsletter campaign?
We try to make it as fast as possible to get your emails out, hence the name Minutemailer. So we have created ready-made templates for different categories as well as a user-friendly editor where you can refine your email. We also have AI functions for creating images and subject lines for your emails to help create content. We are adding more of that soon as well.How does it look from the backend? What is the technology stack behind Minutemailer?
Minutemailer is built using Laravel and React with our own UI library. We are hosted in the cloud within the European Union to make sure we conform to GDPR standards.From what I understand, you offer scalable pricing. Can you elaborate on that?
You don’t pay to store contacts, but to actually send emails. We use a credit system where the free account includes 1000 credits per month. Which is enough to send two emails per month to 500 contacts. You can either purchase credits or upgrade to a pro plan, where credits are included each month. The pro plan starts at $10 per month for 2000 credits and goes up to 2 million credits depending on your needs. All pro plans include features like AI improvements and sending files.Is there anything else about your work that you’d like to share that we haven’t covered?
Email marketing is not something new, but it’s still the most cost-effective digital channel to communicate with customers and increase sales. I think AI can supercharge that for smaller companies and enable them to work smarter, faster, and better with their marketing. We want to be a part of that, and that is the direction we are going into. We also think a lot about climate change and the environment, and want to be a green alternative to physical marketing or less sustainable digital options. We work with Stripe Climate to use 5% of our revenue for climate projects and only use hosting that uses 100% green energy.To learn more about Minutemailer, you can visit www.minutemailer.com
