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Alex Hey on How Coursebox is Simplifying Course Creation for Educators

Alex Hey on How Coursebox is Simplifying Course Creation for Educators

Predrag Vlatkovic Written by:
In this WebsitePlanet interview, we sit down with Alex Hey, Co-Founder and CMO of Coursebox, to explore how their AI-powered platform is revolutionizing the course creation process. Alex shares insights into Coursebox’s innovative approach to transforming documents and ideas into engaging online courses, drastically reducing development time and enhancing accessibility for users worldwide.

Can you share a few details about Coursebox AI and your role and the company?

My name is Alex, and I’m the co-founder and head of marketing at Coursebox. Coursebox is an AI-powered course creation software platform designed to significantly speed up the process of building online training courses. Traditionally, businesses and learning designers can take weeks or even months to create their courses. Our solution directly addresses this challenge by utilizing AI to transform documents or ideas into engaging online training courses within minutes. This all takes place within an easy-to-use course editor that can be integrated with websites and learning management systems (LMS), or even used as a standalone LMS. Additionally, customers have the option to upgrade to their own fully branded and customized portal or instance of the platform, tailored to meet their specific needs.

What is the founding story of Coursebox AI?

The story of Coursebox began about nine years ago with my business partner, Travis Clapp, who is the CEO and co-founder. Travis was working as an instructional designer, creating online training for a variety of clients, including corporations, vocational education institutions, and universities. He quickly realized that the process was incredibly cumbersome and time-consuming. Even deciding on a course structure or outline could take weeks, and building the course itself, with videos, text, interactive elements, and other assets, could take months. When subject matter experts and other stakeholders were involved, the process became even more complex and drawn out.

After experiencing this frustrating process repeatedly, Travis realized there had to be a better way. He came up with the idea to use artificial intelligence to significantly speed up course creation. Today, our platform can produce courses around 70% faster—sometimes even more—depending on how many changes course creators need to make to the AI-generated content.

Originally, Travis built the platform as a social learning management system, but over time, he saw the potential to directly address the challenges of course creation. That’s when the idea for Coursebox as an AI course creator really took shape. Travis and I met online through Y Combinator’s co-founder matching platform, and we partnered up because of our complementary backgrounds—his in instructional design and technology, and mine in marketing.

We relaunched the product in mid-2023 as an AI-powered course creator, and we quickly gained traction. We now rank first on Google for search terms like “AI course creator,” and we’ve attracted users from all around the world. Coursebox allows users to create courses in over 100 different languages, which has been a key factor in our global reach. We now have users from 186 different countries, totaling around 55,000 users.

Can you elaborate on how Coursebox Ai converts content into courses? What specific features do you offer in that aspect?

Coursebox AI utilizes a comprehensive four-step process to streamline course creation. First, you start by describing your course, including its structure if desired. You can also upload various documents to train the AI on additional content, such as websites, YouTube videos, and other files. Next, you provide details about the target learner, ensuring that the content is tailored to their needs. Once this is done, you decide on the specific structure of your course, including the number of sections, lessons, pages, quizzes, and assessments.

Coursebox then generates a course outline or structure using all of this information, incorporating learning design principles and the latest OpenAI model through an API. As a course creator, you can fully customize and edit the structure to your liking. Once you’re satisfied with the course outline, you can proceed to the next step, where the AI generates every single page, assignment, and quiz for you.

All of this is housed within an easy-to-use course editing experience, allowing you to add your own images, embed slide decks, and include existing videos. The content is completely editable, so you can modify text, review, and tweak it as needed.

When it comes to publishing your course, Coursebox offers several options. You can invite learners directly, embed the course on your website, or export it as a SCORM package, which is compatible with all learning management systems. Integration with other systems is seamless, thanks to APIs and availability on Zapier. You can also integrate with Stripe to sell your courses and set up branded certificates that learners automatically receive upon course completion. To enhance the learning experience, mobile apps are available, ensuring that learners can access the content optimally on their devices.

What are the differences between Free, Expert, and Branded packages?

The differences between the Free, Expert, and Branded packages at Coursebox AI cater to various user needs and scales of operation.

Free Plan: This plan is designed for users who want to explore Coursebox AI’s capabilities with some limitations. You can create up to three micro-learning courses for free, providing an opportunity to experiment with the platform and understand what it offers.

Expert Plan: As the first level of paid access, the Expert plan unlocks a range of advanced features. These include certificates, additional AI credits to build more comprehensive courses beyond just a single section, and the ability to export your courses in various formats like PDF, SCORM, or HTML. This plan is ideal for individuals who need more robust course creation tools.

Branded Plan: This plan is designed for collaborative course creation and is especially suitable for businesses or learning design agencies. The Branded plan allows you to add multiple course creators and provides your own branded portal platform, giving you the ability to manage learners separately from other Coursebox users. This plan offers a private instance of the platform, ensuring that your courses and learners are distinctly managed within your customized environment.

For larger organizations, there’s also an Enterprise version. This higher-tier plan includes custom consulting and integration services. Clients can have their own AI model trained on their specific content, such as corporate documents, onboarding materials, and policies. This tailored approach ensures that the AI-generated courses are highly relevant and customized to the organization’s needs, allowing them to start from a well-trained baseline without needing to upload additional documents repeatedly.

What’s in store for Coursebox AI going forward? Are there any upcoming projects or changes we could be looking forward to?

Looking ahead, Coursebox AI is heavily focused on product development, particularly on enhancing the learning experience. Currently, when you generate a course with AI, you get quizzes, recommended images, assignments, and even text-to-video presenters or avatars created with Synthesia. However, there’s room for improvement, especially in elevating the quality of AI-generated courses with more interactive and visually engaging elements. This is a significant priority, as customers are increasingly looking for high-quality, immersive learning experiences.

One of the exciting projects in the pipeline is the development of a live video chatbot. This feature, inspired by the capabilities of Hagen AI, allows users to interact with a virtual person in real time, simulating a Zoom-like call with AI. This kind of interactive, almost lifelike learning experience could revolutionize the way courses are delivered, making them more engaging and realistic.

Another key area of focus is improving the platform’s multilingual capabilities. As Coursebox AI continues to grow globally, offering a full multilingual experience for course creators is essential. This will enable global teams to easily translate and customize courses for learners in different languages, ensuring that the learning experience is tailored to each individual’s needs. On top of that, our goal is to make courses suitable for both those who like reading and those who like to learn through visuals.

Additionally, there’s an emphasis on enhancing the speed and ease of the course creation process. Beyond just leveraging AI for fast course generation, the goal is to streamline the editing process, making it as quick and user-friendly as possible. This includes improving interactive features like flashcards, tabs, and hotspot images, all generated by AI but fully customizable by the user.

Ultimately, Coursebox AI is committed to making the end-user experience—the learner or employee—as enriching and efficient as possible. Whether through real-time interactive elements, improved visual quality, or a seamless multilingual experience, the future of Coursebox AI is all about delivering top-notch, personalized learning experiences.

To learn more about Coursebox, you can visit www.coursebox.ai

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