FMO Media was born from a shared vision of four close friends who recognized the need to uplift businesses in the hospitality industry through digital marketing.
Founded in Ace and Jamie’s attic, the agency quickly became known for its collaborative approach, strong client relationships, and deep understanding of various industries. Over the years, FMO Media expanded beyond New York, bringing in talented professionals and growing its services to support clients nationwide, including those in the legal, medical, and real estate sectors.
In this interview with
Website Planet, we explore how FMO Media continues to be a results-driven content and media agency dedicated to helping professional services thrive in the digital landscape.
What inspired the founding of FMO Media and what is its primary mission?
Four best friends, Ace and Jamie, Mel and Christian, saw a need in their community to help businesses in the hospitality industry grow and flourish. The two couples met together in Ace and Jamie’s attic and brainstormed FMO Media into existence.
They used their sales and marketing prowess to establish FMO Media as the digital marketing agency that our clients could rely on because of the great relationships we built early on by collaborating with them and understanding the nuances of their industries.
We’re all very grateful for their vision and strong foundation that established our company from those humble beginnings so we could scale and continue to grow and adapt over the years.
And we have grown! Within the first two years, we started bringing additional talent onto our team, expanding beyond New York to serve clients nationwide and supporting clients in a wider base of professional services including legal, medical, and real estate industries. Our founders set the tone in seeking out continued knowledge and insight from other industry professionals.
Over the last few years, we’ve benefited from Gary Vee and his team’s mentorship of our leadership team. They helped us with our organizational structure, content strategy guidance, and our own brand positioning as we navigated the initial steps toward scaling the agency.
As we expanded, our mission grew to what it is today:
FMO is a results-driven content & media agency committed to helping professional services make the most of today’s many digital opportunities. We strengthen your roots within your local communities so you can take your business to the next level.
How does FMO Media help businesses enhance their digital marketing strategies?
We enhance businesses’ digital marketing by providing tailored strategies that include comprehensive branding and social media profile refreshes, creative content development, and data-driven paid media campaigns. We empower clients with innovative tools like our Instant Social Platform, ensuring consistent online presence and scalable growth no matter their budget or level of commitment.
What key services or features set FMO Media apart from other digital marketing agencies?
Our robust content creation is the featured service that really sets us apart and helps to amplify our client’s digital presence. I like to say that content is the constant. Platforms, algorithms, and audience tastes can and will change but content is forever. We’ll always need some kind of content, so at FMO Media we put tremendous effort into creating bespoke digital content strategies for our clients and offer tailored packages designed to fit their unique marketing needs.
We still manage the complexities of paid media, and website design, to ensure our client’s digital presence stays ahead of the curve, but content is at the heart of it and we want our clients to stand out amongst the crowd with content that adds value to their target audiences.
Can you share a success story where FMO Media significantly improved a client’s online presence?
Yes, the great thing about our system and strategy is that all of our clients have the potential to improve their online presence after going through our launch process; no matter which package they sign up for with us.
We set them up for success from the beginning in our onboarding and strategy build. The clients that collaborate and work with us as a team see the greatest success because they realize the need to invest in marketing to support their business. One of our most notable success stories is our work with Silvercreek Realty Group, Idaho’s #1 real estate brokerage. They faced significant challenges with their marketing efforts, particularly in streamlining their recruitment processes and providing ongoing support for their growing network of agents. Their existing setup, which relied heavily on a single graphic designer, was no longer sufficient to meet their dynamic needs.
We stepped in with a comprehensive strategy that significantly transformed Silvercreek’s online presence. We refreshed their brand across all social platforms, ensuring a cohesive and modern aesthetic that resonated with both agents and clients.
They also signed up for our Instant Social Platform, we built them their own white-labeled version, through which we empowered thousands of their real estate agents with customizable monthly social media content, video editing tools, and an interactive content calendar, enabling them to maintain a consistent and professional online presence.
The results were impressive: LinkedIn followers increased by 29%, Instagram by 27.6%, and Facebook by 22.6%, with engagement and impressions seeing similar growth. Beyond these numbers, the Instant Social Platform played a crucial role in securing a new preferred lender partner, leading to a renegotiation that saved Silvercreek Realty $300,000 in just the first year of our partnership.
This client is a great example of our ability to create scalable digital marketing solutions for our clients that enhance their presence and performance. They’re also amazing people to collaborate with; open to new ideas and integrating us into their overall business efforts for continued success.
How does FMO Media stay ahead of digital marketing trends and ensure effective results?
This is a great question because it’s so easy to get overwhelmed by trends, new updates, and social media shifts. Certainly daunting if you are a single marketer trying to keep up with it all. That’s why it’s important for us to carve out time as a team and for individuals to learn and research.
We have a wonderful content strategist, Marybeth, who researches trends weekly using sources like Google Trends, current news and events, focused TikTok Trends searches, and identifying what our client’s audiences want to know in order to guide our team and keep our content strategies fresh. We also stay sharp with regular training.
Our fabulous team of editors, for example, has a weekly meeting where they gather and share updates on content trends, new editing techniques, or workshop ideas. We like to use our own socials as a testing ground to see what works and has potential for our client’s content.
What new projects or initiatives is FMO Media excited to introduce?
We’ve recently revamped our
Instant-SocialVideo.com platform so we can support and offer content creators, entrepreneurs, business owners – anyone creating content, the option to send us their videos for speedy and customized editing. It’s a game changer for those who are more heavily involved or managing their own marketing and simply need editing support or aren’t ready yet to invest fully in marketing but know they need to start creating and sharing content. We have a team of highly skilled editors who manage the service.
We also continue to leverage AI and automation technology for both client and internal use. It allows us to eliminate some of the tedious admin tasks and frees up our time to focus on the fun aspects of content creation, social media management, and relationship building with our clients and team. We have a few new projects in the pipeline we can’t share just yet but (hint) we’ll be “chatting” about it soon!
Find out more at:
www.fmomedia.com
