6 Best Website Builders for Beauty Salons in 2024

Although there are many easy-to-use website builders available, not all of them have the right tools to help you show off your beauty salon in its best light.

You’ll probably want image galleries to showcase photos of your work. You might also want an online contact form or a booking tool to streamline your calendar and manage your clients and a map feature so it’s easy for your site visitors to locate your salon.

If you choose the wrong website builder, you might end up wasting a lot of time and money to rebuild your site from scratch. But if you choose right, you can build your new website quickly and easily, and it can become one of your most valuable marketing tools.

I tested dozens of website builders with beauty salon websites in mind and discovered the six best for building a high-quality, professional-looking salon website. Among these options, Wix stands out as my favorite choice thanks to its user-friendly interface, cost-effectiveness, and the full creative control it offers. You can try Wix for free or read on to learn more about my other recommendations.

What We Look For in the Best Website Builders for Beauty Salons

When creating this list, I chose platforms that simplify the process of building and managing a beauty salon website, from having useful built-in features to making additional functionality easily accessible. Here are some things I considered:

• Well-designed, customizable templates. High-quality templates that you can easily customize enable you to reflect your salon’s unique brand and style, making a memorable first impression on potential clients. Most of the website builders on my list have templates specifically designed for beauty salons.
• Intuitive editor. The builders I picked have easy-to-use editors that make it simple to create and update your website. You can efficiently manage content without needing technical skills, ensuring your site always looks fresh and current.
• Online booking tools. Features like calendars and online scheduling are essential for providing clients with the convenience of booking appointments directly on your website. All website builders on this list offer this either as a built-in feature or an easy-to-add integration.
• SEO and marketing features. My website-building picks provide effective search engine optimization (SEO) and marketing tools to help improve your salon’s online visibility, attracting more website traffic and potential customers.
• Wide range of pricing plans. I chose platforms that offer multiple subscription options to suit different needs. This allows you to select a cost-effective solution that fits your budget while still accessing the necessary features to grow your salon’s online presence.

1. Wix: Plenty of Templates Created for Beauty Salons1

Wix is easy to use, with a drag-and-drop editor that makes it simple to swap out and arrange photos of your clients’ gorgeous looks with every season. There are more than 900 templates, including 20+ designs created specifically for hair and beauty salons.

The great thing about Wix templates is that they come with nifty features preinstalled, such as a contact form or a chat app so clients can easily reach you. If you need more functionality, you can browse through Wix’s robust App Market and integrate hundreds of free and paid apps, from Instagram feeds to loyalty programs.

Wix’s free plan comes with 500 MB of storage and bandwidth, but you’ll be stuck with a Wix subdomain (i.e., yoursite.wix.com) and Wix branding on your site. Upgrading to a paid Wix plan1 will remove the branding and give you access to additional features, and you can connect your own domain name.

Features

• Wix SEO Setup Checklist. This built-in tool can help you develop an SEO strategy so your site is easier for potential clients to find on Google and other search engines.
• Free Wix-created apps. Wix offers 50+ native apps you can install for free, such as Wix Pro Gallery to showcase your work and Wix Bookings to allow your customers to schedule appointments online.
• Ascend by Wix. For an additional fee, Wix offers an effective suite of business tools you can access from a single dashboard to streamline all your activities. These include a social post builder, invoicing tools, and more.
• Mobile site editing. Wix lets you edit the mobile version of your site separately, providing an even higher degree of creative control over your site’s look on smaller screens.

Want to learn more? Read our expert Wix review.

2. SITE123: Easiest Way to Get Your Beauty Salon Online1

Though SITE123 has few beauty-oriented templates, all its designs have a similar structure. This means you can easily update any template to fit your needs. You won’t get advanced design options, but SITE123’s point-and-click editor1 is even easier to use than Wix.

You’ll be able to rearrange your page layout and add your own content in no time.

SITE123 is particularly well-suited for photography-rich websites. You’ll get a variety of gallery options to choose from, such as slideshows, carousel, and even rounded ones, to break free from the standard square design. These can help your photos stand out, emphasizing your work.

SITE123 offers a free plan, but it’s quite restrictive in terms of features, and it doesn’t let you connect a custom domain. If you upgrade to the affordable Premium plan, you’ll get a free domain for one year, 3 GB of bandwidth and storage, access to e-commerce features, and more, which is a solid offer.

Features

• Rich app market. SITE123 offers a wide selection of free and paid integrations to extend your site’s functionality. These include live chat apps like Zendesk Chat, marketing tools like Google AdSense, payment gateways like PayPal, and more.
• Multilingual features. If you live in a multilingual community or want to attract international customers, SITE123 lets you display your site in up to five languages. Additionally, you get built-in multilingual SEO features to help you rank higher on search engines in your chosen languages.
• Built-in booking and form tools. SITE123’s form builder lets you tailor your forms to your customers by choosing from various layouts and customizing fields. The native booking tool allows you to manage appointments, events, and services, providing a streamlined experience.
• Easily accessible support. SITE123 is very easy to use, but if you get stuck, live chat support is available in English (24/7) plus 16 other languages (at various times).

Read our in-depth SITE123 review for more features.

3. Squarespace: Beautiful Designs & Effective Marketing Tools1

Squarespace has stunning, mobile-responsive designs with plenty of space for high-resolution images, which makes it an excellent option for beauty salon websites. While it doesn’t have as many beauty-specific templates as Wix, you can easily customize any design by adding elements such as sign-up forms and social media feeds.

Squarespace also offers native tools to help elevate your content. If you’re interested in blogging, you can use Squarespace’s beginner-friendly blog editor to share beauty tips. Also, thanks to the Unfold app, you can create stand-out Instagram posts by using custom templates, graphics, fonts, and more.

Squarespace’s cheapest paid plan is quite generous, offering features like secure sockets layer (SSL) security and SEO tools. However, the Business plan is only slightly more expensive, and you get advanced functionality like a professional Google email address and promotional pop-ups in return.

Regardless of the plan you choose, you can use Squarespace’s 14-day free trial1 to take it for a test drive and see if it’s right for you.

Features

• Squarespace Courses. If you want to turn your expertise into income, you can design and sell beauty courses on Squarespace (included in the Business plan and higher). You can choose from professional course layouts, upload videos to create multimedia lessons, and collect payments, all from a single dashboard.
• Squarespace add-ons. Acuity Scheduling is one of the notable Squarespace Extensions, with numerous features to help you manage online appointments. Another standout tool is Squarespace’s email marketing add-on, which allows you to create campaigns to keep your customers informed on the latest events.
• Free logo maker. Squarespace’s completely free logo-making tool can help you build a brand and make your beauty salon more recognizable.
• Website analytics on the go. The Squarespace mobile app makes it easy to analyze your website performance from anywhere. You can track sales and conversions, monitor visitor numbers, and check recent trends on the go.

Curious to learn more? Read our expert Squarespace review.

4. Webador: Built-in Salon Customer Engagement Features1

With Webador, every element you drag and drop onto your page automatically snaps to a grid, which ensures your layout stays uncluttered and visually attractive. Though the customization options are quite limited, you’ll be able to build your beauty salon website fairly quickly.

One thing Webador does really well is simplifying direct communication. For instance, you can add a five-star rating system and a comment box anywhere on your site, allowing customers to share their thoughts on your services. Additionally, you can embed a digital map to make it easy for your clients to reach your salon.

Webador’s free plan comes with nifty features such as access to all templates and unlimited storage. That said, your website will display Webador’s ads, and you won’t be able to use your own domain. For a more professional look, I’d recommend upgrading to the affordable Pro or Business plans, which removes Webador branding and ads from your site and gives you access to unlimited photo albums, SEO tools like Google Business Profile, and more.

Features

• Intuitive blog editor. Webador has a user-friendly blog editor that makes it easy to create posts and enhance them by adding photo albums and videos of your work.
• Free stock images. If you don’t have your own images ready, Webador offers a free library of over 100,000 professional stock photos to make your site design pop.
• Built-in streaming and sharing tools. Webador has a built-in video player, allowing you to play HD videos of your artistry on your website. Also, it’s easy to keep track of the company content thanks to the document-sharing system.
• SEO made easy. With Webador, you can easily adjust your SEO settings by modifying page titles, meta descriptions, and page or post visibility on Google.

Read our in-depth Webador review to learn more about the platform.

5. IONOS: Build a Professional Beauty Salon Website with AI1

IONOS’ template library is on the smaller side, but all its designs are good-looking and mobile-responsive. Although there aren’t many beauty salon-specific designs, IONOS’ artificial intelligence (AI) tools can generate a template for you based on the information you provide. You can still customize these templates the old-fashioned way, using a drag-and-drop editor.

On higher-tiered plans, IONOS provides more advanced AI tools. For instance, AI Image Generator can help you create on-brand images, while AI Text Generator and AI Text Improver assist you in creating compelling copy for your website sections. There’s even an SEO Text Generator that instantly generates SEO-friendly page titles and descriptions. Higher-tiered plans also include an online booking tool and advanced site analytics.

For what it offers, IONOS prices are fairly reasonable, making it an affordable way to build a simple, professional-looking website. You can test all plans risk-free with a 30-day money-back guarantee.

Features

• Two types of editors. On the Starter plan, IONOS provides prebuilt page sections and color schemes, while the more expensive plans include a slightly more flexible editor that lets you add and rearrange elements to customize your layouts.
• rankingCoach and List Local. rankingCoach is a tool that will help you optimize your site for SEO. List Local also helps to increase your online visibility by listing your company details in the most important beauty industry online directories.
• Built-in cookie management tool. IONOS provides legal page outlines to help you create privacy settings and cookie banners.
• Free business email. IONOS gives you a professional contact email for free on all plans. Your email address can match your domain, making it easier to establish credibility and promote your beauty salon.

Want to learn more? Read our expert IONOS review.

6. Shopify: Best for Selling Beauty Products1

If you sell beauty products in addition to running a salon, Shopify is a great option for creating a small online store. Shopify has gorgeous designs with built-in features such as image slideshows to emphasize your product photos and countdown timers to generate excitement before sales or special events. That said, the best-looking templates fall on the pricier side.

Another drawback is that, design-wise, you don’t get a lot of choices. But, thanks to Shopify’s simple interface, everything from adding products to setting up payment methods is hassle-free. You’ll also be able to provide clients with a smooth shopping experience with features like product filtering and customer login areas.

Even the cheapest Shopify plan gives you access to advanced features such as unlimited products and abandoned cart recovery, offering good value for money. You can take the platform out for a test run by signing up for Shopify’s free trial.

Features

• Shopify Payments. Shopify has its own payment solution, Shopify Payments, which eliminates transaction fees and allows you to sell and get paid in multiple currencies.
• Shopify Email. Shopify’s built-in email marketing tool lets you send up to 10,000 monthly emails for free. You can choose from prebuilt email templates that automatically match your store design, making your visual identity consistent.
• Third-party apps galore. Shopify’s huge app store has over 8,000 free and paid apps. There’s a great selection of dropshipping apps for beauty products, as well as innovative picks such as Auglio Beauty Try-On Plugin, which allows your customers to try on your products directly in your online store.
• Multi-channel selling. Regardless of the plan you choose, you’ll be able to sell your products on various channels, including Instagram, Amazon, Walmart, and more.

Find out more about Shopify in our comprehensive review.

Choose the Best Website Builder for Beauty Salons to Turn Visitors into Clients

Aside from being easy to use and affordable, a good website builder for beauty salons should also provide features that are vital for attracting and retaining clients, such as contact forms and online scheduling tools. Additionally, they should have effective SEO and marketing tools to help put your site on the map.

All website builders on this list offer these features in some capacity – the best option comes down to your own needs and preferences.

If you want an easy-to-use editor that still provides a significant degree of creative control, Wix is my top recommendation1. Wix offers 900+ templates to choose from, with the most useful features built-in, though you can always add more through its extensive app market.

On the other hand, if you want to launch your beauty salon website quickly, go with SITE1231. It’s incredibly easy to use, and it provides eye-catching image galleries.

Or, if you’re looking for top-notch designs and easy marketing tools, Squarespace has what you need1. Squarespace also lets you design and sell your own courses.

FAQ

How do I create a beauty salon website?

You should start by choosing a web builder that offers well-designed, customizable templates and an intuitive editor, which will make it easy for you to personalize your site. Be sure to add online contact forms and booking tools to allow clients to easily reach you and schedule appointments. Also, use SEO and marketing features of your chosen builder to help your site rank higher in search results and attract more clients.

Do beauty salons need a website?

Yes, beauty salons definitely need a website. A website provides a professional image and gives you a competitive edge, as clients often look online first when choosing a salon.

You can set up a website using an easy-to-use web builder so your potential customers can find you, learn about the services you offer, see your work in its full glory, and even book appointments.

How much does it cost to start a business website?

Starting a business website can vary significantly in cost depending on the complexity and features of the site, as well as the specific needs of the business. Many website builders offer free plans, but they tend to limit access to the more advanced features that could be crucial for a business website. Upgrading to paid plans is often a worthy investment, considering the additional functionality and professional web-building tools you get in return.

What website builder do most companies use?

There isn’t a one-size-fits-all answer to which website builder most companies use, as it depends on the company’s size, needs, and technical expertise. That said, website builders like Wix, Squarespace, and Shopify are always popular choices. If you need more options to review, take a look at our list of the top website builders in 2024.