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Great visuals are essential, but a successful fitness website needs more to succeed. Too many fitness sites fail because they lack essential functionality, like intuitive navigation, clear service descriptions, transparent pricing, and convenient booking and payment tools.
You’ll also want to highlight what sets your brand apart, such as a unique training philosophy, personal story, or specialized programs for specific fitness or health needs.
To help inspire your website design and strategy, I scoured the web and gathered 14 great fitness websites. Each example site demonstrates how to balance aesthetics and functionality to create a powerful online presence that will attract clients, build trust, and deliver a good user experience.
Did you know that you can build a gorgeous website for your fitness website in a matter of minutes? Wix has 59 unique templates for fitness websites. Not only do these look good, but they have most of the features you’ll need already built in.
Pick your favorite template, upload your own images and text, and you’re good to go. For even faster website building, let Wix AI design your website for you!
A black background draws the eye to important content and makes it pop. Hover over to see more
Visit website at: https://www.dannymck.com/.
Personal trainer Danny McKenzie uses a bold font, black background, high-contrast accent colors, compelling text, and intuitive navigation to craft an eye-catching fitness website. He builds trust by sharing client testimonials, his extensive qualifications, and the offer of a free consultation, personal training session, or fitness class.
Wix’s booking and e-commerce tools allow clients to schedule and pay online for group fitness classes, personal workouts, nutritional consultations, and specialty cancer or cardiac rehab services. They can also purchase a library of publications from his online store, which further establishes his trustworthiness.
If you’ve got an impressive gym facility, use visuals to invite visitors in. Mouse over for more
Visit website at: https://www.413gym.com.
I wasn’t wowed by the 413 Fitness Center website at first, but I soon realized why it works. Instead of using photos of clients working out, this fitness business focuses on its state-of-the-art facilities for cross-training, strength building, and cardio, as well as extras like a basketball court and indoor turf for sprints, hurdles, and post-workout stretching.
It’s a prime example of why it’s so important to “know who your client is,” so you can tailor your website appropriately. In this case, the targeted demographic is people looking for a full-service facility, with convenient hours, multiple locations, and an all-inclusive price – exactly what 413 Fitness Center offers on every page.
Pro Tip. If you’re worried that your fitness website won’t look as good (or you simply don’t have the time to build it), you can hire a professional designer to create it for you. It doesn’t have to cost a fortune, either.
With platforms like Fiverr, you can hire a designer for as little as $5 and still get a good-looking website on the platform of your choosing.
A short homepage video draws visitors in
Visit website at: https://www.famescottfitness.co.uk.
UK-based coach Josh Carter has a clean, distraction-free website that keeps visitors focused on his core message – sign up, I’ll get you motivated, and you can achieve elite fitness. The blue and white color palette, homepage video, discreet hamburger menu, clear descriptions of training programs, and user-friendly navigation all add to its appeal.
I’m a big fan of the prominent email messaging link that sits directly below his clients’ glowing testimonials, a testament to his talent and dedication. Pairing the two prompts potential customers to click to learn more about what Famescott Fitness can do for them.
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Offering Zoom and on-demand classes is a strong selling point
Visit website at: https://www.alygrayfitness.com.
Personal trainer Aly Gray knows what busy people are looking for – easy access to online fitness training, and she wisely makes it the focus of her website. Pricing is straightforward, another useful tip that can help you attract time-pressed clients looking to simplify their fitness program.
I was also impressed by how she makes the most of Wix’s social media management tools, adding links to her YouTube vlog and Spotify fitness playlists, as well as other social accounts in the menu bar at the top of every page. It’s one of the best ways to build your brand, engage with a wider audience, and create a loyal following.
High-quality visuals that show what sets your business apart can attract more clients
Visit website at: https://www.thefightersclub.com.hk.
I was immediately captivated by the Fighters Club’s sleek and inviting website. The striking visuals in the homepage slider draw visitors into a serene space that seems at odds with a sweaty boxing gym. But a short scroll down the homepage flips the switch. Dozens of high-energy videos make it clear – this is the place for budding fighters and boxing aficionados.
This website is one of the best examples I found of how to use images, videos, music, and a unique aesthetic to communicate what makes your fitness brand special. What’s more, The Fighter’s Club packs all its content, including a gallery of its awards and media coverage, onto a single page. It’s user-friendly design at its best.
Scrolling animations make this fitness website more engaging
Visit website at: https://www.stacylelfitness.com.
If you have a great story to tell, make it central to your website, as fitness trainer Stacy Lel does. Using text and video to speak directly to your visitors can help you establish a personal connection, which is essential if you’re looking to stand out in this highly competitive industry.
I was also impressed by her simple pricing – there’s just one affordable, all-inclusive membership plan, a great idea if you’re just starting out. Another feature you may want to add to your website is a free trial, an effective marketing tool that encourages people to sign up. Be sure to place it prominently, above the fold, and in key sections for the biggest impact, as she does.
Your business name should capture what’s unique about your fitness brand
Visit website at: https://www.bells-up.com.
What sets Bells Up apart and accounts for its success is the niche it’s carved out in the fitness space – strength training with kettlebells and barbells. Another key takeaway is how it caters to a range of different needs. There’s a program to fit any client’s preference or schedule: on-demand video sessions, bespoke training, live Zoom classes, and advanced training in its full-service gym.
Adding a weekly newsletter and subscription sign-up form to your website, easily done with Squarespace’s marketing tools, will help you gather leads. And, an informative blog will go a long way to establishing your credibility. Offering visitors useful tips for how to build strength, stay motivated, and cope with exercise fatigue can help drive conversion.
A well-designed contact page can boost engagement
Visit website at: https://www.in2lifefitness.com.
In 2 Life Fitness is another niche fitness business, one that focuses exclusively on women’s health and performance. It offers specialized programs for every life stage, including pre- and post-natal classes. I was taken by the charming shots of moms and babies working out together, a good example of how to tailor content to your target demographic.
The design keeps colors to a minimum, sticking to a clean white and green color palette that evokes health and renewal and makes images stand out. I also like the bright green accent color, which draws visitors’ eyes to what’s most important – clickable buttons, headers, and text. A standout feature is the offer of a free fitness assessment.
Offering nutritional products on your fitness site can expand your reach
Visit website at: https://sveltetraining.com.
Svelte Training takes a holistic approach to physical fitness and wellness. Using Squarespace’s robust e-commerce tools, it sells a range of products and services in its online store, from memberships to digital workouts and nutritional supplements. This approach can help you tap into a broader group of fitness enthusiasts.
Offering free video workouts and downloadable articles about relevant topics are other good ideas I recommend for wellness-focused fitness businesses. Giving visitors a taste of what you offer can help them feel more comfortable making a purchase. But there’s a reason Svelte Training isn’t at the top of my list – I’m not a fan of the mute homepage videos.
Distinctive design elements can help your fitness brand stand out
Visit website at: https://www.abspt.co.uk.
The energetic homepage video, bright red and yellow colors, and decorative African motif give this fitness website a lively and cheerful vibe. Working out with personal trainer Abs Tunkara, it seems to say, is not only going to be good for you but it’s also going to be fun.
Another good design tip is to add before and after pics of your clients to reinforce social proof. Visual case studies that show positive results are more likely to boost confidence in the services you provide than written testimonials alone. They’ll encourage visitors to sign up for an initial fitness consultation, especially if it’s free.
Other Notable Fitness Website Examples to Explore
If you’re still looking for inspiration after reviewing the top fitness websites above, you can get more great ideas from my additional handpicked favorites.
11. Core Club Pilates (Made With Squarespace)
A refined and minimalist design is well-suited to this fitness trainer’s clientele
Visit website at: https://coreclubpilates.com.
Subtle beige tones, black and white photography, and a tasteful font communicate a sense of exclusivity, the message at the heart of the Core Club Pilates fitness brand. The link to a Vogue “best kept secret” review, a pair of CTAs, and a GIF of owner Amanda Kassar and her clients showing off their toned bodies are features that underscore the benefits of her fitness program.
12. Jessica Manning Fitness (Made With Squarespace)
Speaking directly to your visitors in a blog or video builds rapport
Visit website at: https://www.jessicamanning.com.
Sometimes what makes a website stand out from the competition is the personal connection it establishes with its visitors. And that’s exactly why I found fitness trainer Jessica Manning’s site so appealing. It’s not just the smiling photos of her and her family, it’s also a feel-good approach to exercise and weight loss, a far cry from the standard “no gain without pain” prescription.
13. Fit 4 You Studio (Made With Hostinger)
A fast-loading website will keep users on your page
Visit website at: https://www.fit4youstudio.com.
A website that puts all the necessary information about your fitness business on the homepage, as Fit4You does, creates a more streamlined user experience. It’s easier to navigate because prospective clients can find everything they need by scrolling, from training options and favorable customer reviews to your social media and location. Your website will also load more quickly, making it ideal for mobile users.
14. TJ Coaching (Made With Hostinger)
A message-focused website that’s short on visuals can be effective
Visit website at: https://www.tjaycoaching.com.
If you’re looking for ideas for how to promote a life-coaching fitness business, Tim Jay’s website is a good place to start. He offers one-on-one and group coaching for men who want to make positive changes in their lives and relationships. While I’m not a fan of his profile pictures or other visuals, his website succeeds in its core messaging, empowering men to achieve the best version of themselves.
The Three Best Builders for Fitness Websites
Designing your fitness website doesn’t have to be hard or expensive if you use one of the three builders I’m recommending – Wix, Squarespace, and Hostinger. They’re also the platforms each of the successful fitness businesses in this review used to create their online presence.
These website builders offer attractive templates tailored to different types of fitness businesses, AI tools to speed website design, and personalized SEO tips to help you get found online. You’ll also have the marketing, social media, and other features you need to attract clients and grow your business.
Wix is the most intuitive website builder for fitness websites, with the templates, built-in features, and tools to suit any type of fitness business. Ample customization options give you the freedom to personalize the design until you have a site that captures your unique brand.
Easy-to-use booking and e-commerce features allow clients to schedule appointments, purchase products, and pay online. Wix also has the most advanced suite of AI tools of any builder I researched. Not only will Wix AI design your custom website in minutes, but it will also optimize it for SEO, write marketing emails, create a logo design, and more.
Squarespace is best suited to highly visual fitness websites. You can customize one of its stylish templates or have AI design a personalized template for a more custom look. Whichever option you choose, you can enhance your site with image galleries, slideshows, sliders, hover effects, lightboxes, and more.
With Squarespace, you’ll also get marketing tools for lead gathering, email campaigns, member subscriptions, and social content to help drive traffic to your website and build your client base.
Attractive templates, a user-friendly editor, solid features, and budget-friendly pricing, make Hostinger a good builder for new fitness businesses. Useful AI tools help with website design, structure, content, and image enhancement.
Hostinger allows you to build a multi-language website, so visitors can view your content in their preferred language, essential if you want to connect with a diverse community or offer virtual classes to a global audience.
A Great Fitness Website Shows What Makes Your Brand Unique
Creating a fitness website is easier than you might think. After you browse the examples in this review for helpful inspiration and ideas, start the design process by focusing on what sets your business apart from your competitors.
You’ll want to engage your visitors with images, videos, and content that show what’s special about the services you provide. Offering a free trial or consultation, sharing client testimonials, and adding a blog with fitness tips can make visitors more confident in your expertise.
Be sure to choose a website builder, like Wix, that offers the features and functionality a fitness business needs, including e-commerce, booking, marketing, and helpful AI tools.
FAQ
What should a successful fitness website include?
The essential features for a successful fitness website include high-quality visuals, descriptions of your services, clear pricing, and client testimonials or other social proof. It should be easy to navigate on any screen size and offer clients a streamlined booking process. Inviting CTAs, such as “book your free trial now,” a contact page, and a blog can help convert visitors into clients.
Can you design an effective fitness website on a tight budget?
You can design an effective fitness website on a tight budget using a website builder like Wix or Hostinger. These platforms offer customizable templates and essential features for fitness professionals. Starting with Wix’s generous free plan allows you to establish an online presence without any upfront cost, while Hostinger offers affordable e-commerce plans.
How does a fitness business use its website to build trust and credibility?
You can build trust by sharing client testimonials, positive media coverage, and visuals of your facilities or training sessions. Providing detailed information about your services, pricing, and professional achievements can reassure potential clients about your expertise. Other good ideas to consider are a fitness-focused blog, free consultation, and free workout videos.
Why are visuals so important to fitness website design?
Visuals are essential because they show what sets your brand apart. High-quality images and videos that showcase your classes, facilities, and training sessions help potential clients envision what you can do for them. A cohesive visual aesthetic, including consistent colors, fonts, and imagery enhances the user experience and makes your site more memorable.
How do I choose the best website builder for my fitness website?
To pick the best website builder for your fitness business, consider factors like ease of use, customization options, pricing, and built-in features that are tailored to the fitness niche. Platforms like Wix offer user-friendly interfaces, attractive templates, booking, e-commerce, and marketing tools. For help picking the builder that best aligns with your needs and goals, see our in-depth review of the 10 best website builders in 2025.
Dawn specializes in writing about a range of software products, including website builders, backup services, credit card processing solutions, and project management platforms. She has 10+ year’s experience as a technical writer and has written a number of articles for CEOs and senior executives at client companies that have appeared under their bylines. When she’s not researching and testing digital services, she brainstorms with educators to ensure all students have access to enriching learning opportunities.
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