How 95Visual Won 90 Marketing Awards: Revealed by Founder Joshua Maddux

Website Planet had the opportunity to speak with​​ Joshua Maddux, Founder of 95Visual.

A must read for anyone looking to learn how a successful marketing agency with 15+ years of experience and over 90 awards solves the common pain points faced by their clients, what skills and tools are essential to their success, and how they plan to make their growth sustainable.

Let’s introduce 95Visual to our audience. What services do you offer?

At 95Visual, we specialize in custom web design and development, ensuring each website we create is a true reflection of our client’s brand. We also offer comprehensive digital marketing services, including SEO, content creation, and targeted advertising. Our goal is to help businesses not just build a strong online presence but also effectively reach and engage their target audience.

How does your mission differ from other companies in your niche?

Our mission at 95Visual is rooted in building genuine relationships and delivering tailored solutions that drive real results. Unlike many companies that offer one-size-fits-all packages, we prioritize understanding each client’s unique needs and goals. This personalized approach allows us to craft strategies and designs that truly resonate with their audience, fostering long-term growth and success. We don’t just aim to deliver a service; we strive to be a trusted partner in our clients’ business journeys.

What inspired you to start your own 95Visual, and how did you overcome the challenges you faced in the early days?

The inspiration for starting 95Visual came from a desire to bring transparency and reliability to the web development industry. Early on, I noticed many businesses were frustrated by missed deadlines and unfulfilled promises from web developers. I saw an opportunity to build a company that prioritized clear communication, timely delivery, and tailored solutions.

In the early days, one of the biggest challenges was establishing trust and proving our value. We overcame this by consistently delivering high-quality work and going above and beyond for our clients. Building strong relationships and gaining referrals through satisfied customers played a crucial role in our growth. It was a journey of persistence, learning from setbacks, and always striving to improve.

What industries do you typically work with, and what are the common pain points your clients have when they come to you?

We work with a wide range of industries, including professional services, construction, healthcare, and education. Our clients often come to us facing challenges such as outdated websites, ineffective online marketing strategies, and poor search engine visibility. To address these issues, we offer custom web design and development, strategic digital marketing, and ongoing support.

Additionally, we provide a CRM system and full marketing automation platform through our “Bring on the Leads” product. This solution helps businesses streamline customer relationship management and enhance lead generation. By integrating seamlessly with existing processes, it allows clients to manage their sales pipeline, track customer interactions, and automate follow-ups. This not only improves marketing strategies but also boosts sales efficiency, driving growth and improving overall customer experience.

And what makes them eventually choose you over your competitors?

Clients choose us over competitors because of our personalized approach and commitment to building genuine relationships. We take the time to understand their unique needs and tailor our solutions to meet those specific requirements. Our focus on delivering high-quality, custom designs and strategic marketing plans ensures that our clients see real, measurable results.

Additionally, our transparency, reliability, and track record of consistently meeting deadlines and exceeding expectations set us apart. We prioritize clear communication and ongoing support, which builds trust and fosters long-term partnerships. This dedication to exceptional service and client satisfaction is what ultimately makes us the preferred choice.

What tools are most helpful in managing your business, and how do you benefit from them?

Several tools play a crucial role in managing our business efficiently. For project management, we rely on Zoho Project to keep track of tasks, deadlines, and team collaboration. It helps us stay organized and ensures that projects are completed on time.

For customer relationship management, we use our own “Bring on the Leads” CRM system. This tool helps us manage client interactions, track leads, and automate follow-ups, which streamlines our sales processes and improves customer satisfaction.

We also use Google Workspace for communication and collaboration. It allows our team to share documents, schedule meetings, and stay connected seamlessly.

These tools enhance our productivity, improve team coordination, and enable us to deliver better service to our clients. They provide the structure and efficiency needed to manage multiple projects and maintain high standards of quality and reliability.

Where do you go to hire new people, and what are the most important skills you look for?

When hiring new team members, we primarily use platforms like LinkedIn, Indeed, and industry-specific job boards. We also value referrals from our network, as they often lead to high-quality candidates. Additionally, we have historically hired interns, providing opportunities for students and recent graduates to gain hands-on experience while bringing fresh perspectives to our projects.

The most important skills we look for include technical expertise, proficiency with digital tools, and strong project management abilities. Equally important are soft skills like effective communication, problem-solving, and the ability to work collaboratively in a team. We seek individuals who are not only skilled but also share our commitment to delivering exceptional service and building strong client relationships. This approach ensures we build a dynamic, capable team dedicated to our clients’ success.

What challenges and opportunities do you see in the future of your industry, and how do you plan to cope?

The web development and digital marketing industry is constantly evolving, presenting both challenges and opportunities. One major challenge is keeping up with rapid tech advancements and changing algorithms, which can impact SEO and online visibility. To cope with this, we stay committed to continuous learning and adapting our strategies to align with the latest trends and best practices.

On the opportunity side, the rise of AI and automation offers significant potential to enhance our services. By integrating AI tools, we can provide more personalized marketing strategies, improve customer insights, and streamline various processes. Additionally, the growing importance of data privacy and security presents an opportunity to differentiate ourselves by offering robust, compliant solutions.

We plan to tackle these challenges and leverage these opportunities by investing in ongoing training for our team, adopting cutting-edge technologies, and maintaining a flexible approach that allows us to pivot as needed. This proactive mindset ensures we remain at the forefront of the industry and continue to deliver exceptional value to our clients.