This Marketing Agency Gets Paid Only For Results: Meet Perform[cb]

Website Planet had the chance to sit down and chat with Brad Dobbins, COO at Perform^[cb]. We will discover how their unique approach, payment model based on real results, and cutting-edge technology helps marketers achieve their goals and remain ahead in the industry.

Let’s introduce Perform^[cb]to our audience. What is it and how does it work?

Perform^[cb] is a distinguished leader within the outcome-based marketing industry. Through our Outcome Engine and affiliate program management services, we take an omnichannel approach to create strategic plans tailored to meet our clients’ unique marketing goals.

And the best part: our payment model is based on real results. That means our marketers only pay when high-quality customers or users successfully complete their desired outcome – a sale, subscription, app install, you name it. It’s a win-win solution.

How did it all start, and what are your achievements to this day?

Perform^[cb] traces its roots back to 2002, as we were originally founded as a small affiliate network by the name of Clickbooth. Fast forward over two decades, we’ve experienced exponential growth, enabling us to make strategic acquisitions – each bringing their unique outcome-based marketing solutions – and rebranded in 2020 to the powerhouse we are today, Perform^[cb].

Our commitment and expertise have earned us prestigious industry recognition. For seven consecutive years, we have been voted #1 in Outcomes by mThink’s Blue Book Survey. We’ve been recognized as a Best Affiliate Marketing Company and User Acquisition Company by Business of Apps, awarded Best Marketing Technology by Adweek, and proudly named an Impact.com Diamond Agency Partner, just to name a few of our accolades.

Building strong relationships with some of the world’s biggest brands, we prioritize delivering tangible outcomes, making it more than just a goal—it’s the deliverable. With our proven track record and commitment to excellence, we ensure that our clients achieve real and measurable success.

How does your mission differ from the other companies in your niche?

We’re all about thinking bigger at Perform^[cb]. From the impressive ROI we consistently deliver to our marketers, to the cutting-edge technology we develop in-house, and the vibrant culture we cultivate for our team members, we’re always pushing boundaries.

What truly sets us apart is our Outcome Engine. Powering over 17M customer outcomes annually through patented, proprietary technology, Perform^[cb]’s Outcome Engine is the world’s first full-funnel digital customer generation tool kit for advertisers. Completely reinventing the way advertisers acquire customers, the Outcome Engine integrates a supremely intelligent customer acquisition platform (CAP) with a broad range of expert services and a highly curated affiliate partner marketplace, allowing marketers to acquire customers & users through omnichannel media execution.

Who are your typical clients and what problems do they have when they come to you?

We work with a diverse range of clients spanning various industries, including e-commerce, entertainment, finance, and app marketers. Brands like Walmart, LendingTree, FanDuel, and Capital One have leveraged Perform^[cb] to access a wide inventory of both major and emerging digital media channels to reach customers throughout the full buyer funnel and create lifetime value at scale, without incurring risk.

Marketers come to us when they need to maximize their advertising budgets and meet or exceed their customer acquisition KPIs. Enabled by proprietary, patented technology, Perform^[cb] allows marketers to optimize customer acquisition and maximize return on ad spend (ROAS) by only paying for tangible, high-quality customer outcomes.

In addition to our award-winning customer acquisition platform, which we refer to as “CAP”, we have built a vast network of high-quality publishers who can drive meaningful results for our clients. By leveraging these partnerships, we connect our marketers with the right audiences, opening doors to new opportunities and growth.

And what makes them eventually choose you over your competitors?

Not only do brands frequently choose us over our competitors initially, but many who leave end up coming back. One reason for this is our full-funnel, comprehensive omnichannel approach, which is unmatched and ensures that our clients’ marketing efforts are maximized across existing and emerging digital channels.

Our dedicated and experienced account growth team is another reason why marketers choose us. They work as an extension of our clients’ marketing teams, taking the time to understand their goals and executing customized strategies. Ongoing support, guidance, and optimization ensure that our marketers achieve the outcomes they desire.

We understand the power of data-driven decision-making in today’s marketing landscape. Through our customer acquisition platform and robust reporting tools, our clients gain valuable insights into their performance, enabling them and their growth managers to make informed strategic decisions.

Additionally, brand safety is a top priority for us. We have patented fraud protection built into our CAP and an in-house compliance team dedicated to upholding our marketers’ brand standards and ensuring their programs operate within legal and ethical guidelines 24/7.

This powerful combination of proprietary processes, cutting-edge technology, and extensive industry experience provides comprehensive support throughout the entire outcome-based marketing journey. From campaign launches to full agency management of a brand’s affiliate program, we give clients the competitive edge needed to exceed their growth goals.

Can you share one success story from your customers? What was their pain point, and what results did they get thanks to Perform^[cb]?

A popular finance marketer was struggling to reach their consumer enrollment goals being that the financial vertical is fiercely competitive. This marketer was looking to harness valuable, long-term partnerships to acquire qualified consumers. Perform^[cb]’s Outcome Engine team built a foundational relationship with this fintech marketer based on compliance, transparency, open communication, data-driven feedback, and consistent strategic optimizations. Our team worked with the marketer to A/B test landing pages, product bundles, different price points, payouts, and sub-ID tracking, which gave us the ability to be more data-driven when optimizing across various digital channels and partners. We recruited and tested top-performing partners and our in-house compliance team owned all creative reviews which greatly expedited the launch process.

With open communication and consistent data-driven insights, this fintech marketer was able to see huge growth in enrollments in no time. As a result of strategic A/B testing, Perform^[cb] was able to create faster load times for the brand’s landing pages allowing top partners to quickly drive quality traffic at scale. This fintech marketer exceeded their goal of growing consumer enrollments, seeing a 74% increase in enrollments in the first quarter that the campaign was live. Looking back year-over-year, the success is even more impressive, with a 355% increase in revenue and a 274% increase in enrollments altogether.

What do you see in the future of your industry, and how do you plan to cope?

The future of the outcome-based marketing industry is likely to be shaped by several key factors. One major trend is the continued growth of e-commerce and the increasing importance of online channels for businesses. This shift towards digital platforms will only continue to create opportunities for marketers to leverage outcome-based marketing strategies.

Additionally, advancements in technology and data analytics will play a significant role. The ability to gather and analyze large amounts of data will enable marketers to make more informed decisions, optimize their campaigns, and personalize their approach to target specific audiences. AI and machine learning technologies are already having a profound impact on the industry, allowing for more efficient targeting, automation, and performance optimization.

To cope with these anticipated changes and stay ahead in the industry, it is crucial to embrace innovation and adapt to new technologies. At Perform^[cb], we are committed to staying at the forefront of being successful in the digital marketing industry. We continuously invest in research and development, stay updated with industry trends, and adapt our strategies to meet the evolving needs of our clients. By leveraging AI, fostering strong partnerships, and maintaining a customer-centric approach, we aim to remain a leader in the outcome-based marketing landscape.

Our “Think Bigger” vision is of a future in which all marketers are empowered to maximize the ROI of their advertising dollars by paying only for high-quality customer outcomes.