How was UR Digital founded, and can you share a few details of the company’s journey to where it is today?
UR Digital began as a simple dream on January 15, 2021, when I, Pulkit Agrawal, registered the business as a sole trader, but our true story took off a couple of months later. On March 15, I launched our first website after dropping my daughter off for her selective school’s entrance examination—a memorable day marking a new chapter for both of us. Getting started wasn’t a walk in the park. With no clients initially, I went door to door, knocking and pitching, facing plenty of “no’s” along the way. But persistence paid off when one business finally took a chance on me with a “No Results, No Pay” agreement. That trust gave me my break, and the momentum has never slowed since. The client became two, then three, then ten, and on it went. We’ve grown consistently, doubling year after year in clients, revenue, and team members. Our name, UR Digital, also carries a deeper meaning—it’s a nod to my parents’ initials because it’s their legacy I’m building. Our mission has been simple yet powerful: change the way people see SEO by proving its tangible value through transparency and results. We’re committed to 100% honesty, no shortcuts, and no blackhat tactics—just pure, data-driven strategies that make a real impact. Today, UR Digital is a thriving team of 11 experts, each of whom brings their strengths and unique personalities to the table. From pioneering campaigns in renewable energy and global travel SEO to delivering standout results on lean budgets, we’ve proven that a small, dedicated team can make a big difference. Our journey has had its share of challenges, from growing pains in project management to adapting our workflow for scale. But these obstacles have only strengthened our resolve and allowed us to keep delivering exceptional results that clients can count on. Our vision remains clear: to be Australia’s most recommended SEO agency, one client success story at a time.What are the specifics of Local SEO and what makes it unique?
Local SEO is about helping people in your area find you first when they search online—whether they’re looking for directions, a phone number, or just want to know who’s offering the best service around. Think of it as setting up your business to be top-of-mind (and top of Google) whenever someone nearby is looking for what you offer. The goal is to make your business a local household name, one search at a time. The process starts with a Local SEO Audit, a thorough check-up of your website’s health to ensure it’s functioning the way it should for search engines. This includes everything from site speed to mobile-friendliness and structured data—foundational pieces that make sure Google can not only find you but favour you. From there, we get into Local Keyword Research. We don’t blindly go with popular words; we first understand your ideal customer and their search behaviour. Are they comparing options? Ready to buy? Or just getting familiar with what’s out there? By organising keywords to fit each stage, we capture attention and drive real engagement. Next up is Local Competitor Analysis. Your online competition isn’t always who you think—it might include businesses serving your area but without a physical storefront. We map out what your competitors are doing well and, more importantly, where they’re leaving gaps. This insight helps us leverage those opportunities to make your business stand out. Then, we move into On-Page SEO and Quality Local Content. Here, we optimise your site so search engines see it as a local authority. This includes everything from meta tags to location-based content that speaks directly to your audience. We’re talking content that’s relevant, well-written, and packed with keywords that guide the right traffic to your site. A powerful tool in Local SEO is your Google Business Profile. This is where prospective customers find you on Google Maps and see vital info about your business at a glance. We optimise this profile, keep it updated, and ensure it’s drawing in the audience you want. Finally, Link Building builds trust. We help establish your authority through quality local backlinks, collaborating with community partners, local directories, and trusted sites. This not only boosts visibility but also shows search engines that your business is credible and active within the community. Local SEO has unique advantages because it’s built to directly increase foot traffic, calls, and web visits from people nearby. We measure success with metrics that matter—like increased search appearances, listing actions, and impressions. Every piece of this process works to make sure that when your community searches, your business comes out on top.What sets you apart from your competitors when it comes to your approach to SEO?
What sets UR Digital apart is our hands-on, transparent approach. We’re not just here to work for our clients; we work with them by staying flexible, proactive, and rooted in each one’s needs. One major differentiator is our customer-centric focus. We don’t just report; we make sure clients see and understand measurable results that impact their goals. Whether it’s a small business needing a local boost or a national campaign with government-level impact, we ensure every project is data-driven, responsive, and geared to deliver clear outcomes. Transparency is at the core of what we do. Many of our clients come to us frustrated, wondering what their previous SEO agency actually did for them. With UR Digital, you’ll never question where things stand. Our clients get an inside view of their project through dashboards that offer near-real-time data on campaign performance, tailored to the KPIs they care about most. We also bring experience across platforms and industries. SEO isn’t a one-size-fits-all service, and our work spans sectors as diverse as e-commerce, hospitality, education, and beyond. We’re platform-agnostic, which means whether you’re on Shopify, WordPress, or something less common, we’ll make it work. No need to switch to a platform that suits us; we adapt to what works best for you. When it comes to ownership and control, we make sure our clients keep full access to their assets. It’s your business, and you should have control over tools like Google Search Console or any analytics we use. And we’re proactive about saving clients money, too. Our advice on integrating SEO into web design early on has helped clients avoid costly fixes down the line. Lastly, we’re committed to fast, personalised responses. SEO is a fast-moving field, and our clients don’t have time to wait days for answers. At UR Digital, we ensure responses are timely, clear, and helpful—always.What are White Label SEO services?
White-label SEO is a service where an SEO provider offers SEO solutions that other businesses (typically agencies or marketing firms) can resell under their own branding. The SEO provider does all the work, from research to implementation, while the agency takes credit for the service when presenting it to their clients. It’s essentially SEO outsourcing but with branding rights, allowing agencies to expand their service offerings without developing in-house expertise. For example: say Company A, a digital marketing agency, wants to add SEO to their services but doesn’t have an SEO team. They partner with Company B, an SEO provider that works behind the scenes, handling all the SEO tasks—from keyword research to optimisation. Company A presents this work as their own, so their clients only see Company A’s branding. This way, Company A can expand its offerings without the added expense of hiring SEO staff. At UR Digital, we’ve been a partner in white-label SEO for years, working quietly alongside marketing agencies of all sizes. We handle all the SEO details, acting as an extension of your team and keeping everything strictly confidential. Agencies partnering with us benefit from advanced technical SEO support and customised KPI dashboards that keep us equipped to serve our clients confidently. Our focus is purely on organic search, so we’re here to support your services, not compete. And with no lock-in contracts, you get the flexibility to work with us on your terms. Plus, we keep you updated with regular catch-ups, so even as a white-label partner, you’re always in the loop.What software do you rely on in your work?
At UR Digital, we rely on a mix of tools to keep our SEO work efficient and effective. For keyword research, we use Ahrefs to find high-potential keywords, while Rank tracker helps us track these keywords’ progress in real time. Google Search Console and Bing Webmaster Tools give us key insights into search performance and help us catch any site health issues before they affect rankings. For content and PR optimisation, we use the latest version of ChatGPT-4 and custom some custom GPT models that I’ve developed specifically for tasks like Local SEO, content refinement, and PR. These tailored tools allow us to address specific client needs with precision and focus. Screaming Frog is our go-to for technical SEO audits. It helps us catch issues like broken links and duplicate content, ensuring that sites are set up for strong search visibility. For content management, we work with WordPress and Squarespace, customising each site to meet SEO best practices. To keep things running smoothly and securely, we use Windscribe VPN for secure browsing and LastPass for password management. Trello keeps our projects organised and on schedule, while the Microsoft Office suite helps us with reporting, documentation, and clear client communication.Is there anything else about your work that you’d like to share that we haven’t covered?
At UR Digital, our mission is pretty straightforward: we want to prove that SEO really works by delivering solid, measurable results. We’re aiming to be Australia’s most recommended SEO agency, and we know that means having the right team on board. With team members in Australia, India, and the Philippines, we’ve got a diverse crew that keeps projects moving almost 24/7. Different time zones mean we can support our clients whenever they need us. Our values are just as clear. We’re all about 100% honesty and transparency—no black hat tactics, no shortcuts. We only work with clients when we know we can bring real value to their business, and we avoid any conflicts of interest so we can give our best to each client. Over time, we’ve also learned we work best with clients who appreciate collaboration and trust our expertise. One consulting project really highlights our approach. We helped Emerson Lewis Lawyers look into an issue with their client’s previous SEO provider, Company X. After reviewing a detailed 38-page report, we put together an 8-page response pointing out how Company X’s outdated methods and unsupported claims didn’t bring lasting value. We’re thankful that our commitment to transparency and quality has earned the trust of our clients, along with industry recognition. Awards like Top Local SEO Company by Designrush.com (2022), Finalist in the Semrush Search Awards Australia (2022), and VIP Awards Australia shortlist for Marketing Partner of the Year (2023) reflect the trust clients place in us—and we do not take it for granted.To learn more about UR Digital, you can visit www.urdigital.com.au
