When Sammy noticed a void in the market for scheduling Twitter threads, he took it as a challenge, leading to the creation of Hypefury.
What started as a simple solution quickly evolved into a comprehensive platform that helps users amplify their social media presence. Speaking to
Website Planet, the CMO of the company, Yannick Veys, explained how Hypefury stands out by offering unique features like content transformation and cross-platform engagement tools.
The platform’s mission is to empower users to grow their audiences and manage their online presence with ease and creativity.
What inspired the creation of Hypefury and what is its main mission?
Hypefury was created by Sammy almost five years ago. He was part of a mastermind group with people interested in making money online, and he was running a coaching business at the time. Many in the group were using Twitter, but there wasn’t a tool that allowed users to schedule threads. Sammy posed this question on Twitter and found that no such tool existed, even though there were already a few big players in the market.
Motivated by this gap, Sammy started developing Hypefury. Within a few days, he had created a basic tweet scheduler, which he shared with his group. They were enthusiastic about it and provided feature requests, which Sammy continued to implement. This feedback and iterative development helped Hypefury grow.
Initially, Hypefury’s mission was to assist people in growing their audience on Twitter. The team added various automation to make it easier for users to enhance their online presence.
How does Hypefury help users enhance their social media presence?
Hypefury assists users in enhancing their social media presence through several key stages:
- Content Inspiration: Many users struggle with what to post online. Hypefury offers a vast library of inspirational tweets and social media posts, curated to provide thought-provoking ideas. These posts span various niches, including marketing, coding, relationships, and fitness. Users can customize these templates to make them their own or respond to them, helping to spark creativity.
- Content Creation: For those just starting out or lacking experience in online writing, Hypefury provides templates and prompts. These include fill-in-the-blank posts where users can quickly create new content by adding a few words. This feature simplifies the content creation process, making it accessible even for beginners.
- Engagement and Automation: Once users start posting, Hypefury helps them analyze which posts are most engaging. It also automates the process of maximizing engagement from a single post. This includes cross-posting to multiple social channels, such as Twitter, LinkedIn, Facebook, and Threads. Unlike other tools that simply repost text, Hypefury allows users to transform text into images or videos, expanding their reach to platforms like TikTok and Instagram Reels.
- Building an Audience Across Platforms: Recognizing that creators often use multiple social channels, Hypefury facilitates content distribution across different platforms. This multi-channel strategy helps users grow their presence more broadly.
- Audience Ownership and Email List Building: Beyond social media, Hypefury emphasizes the importance of building an email list. By helping users promote their newsletters under viral tweets or posts, Hypefury enables them to create a direct communication channel with their audience. This strategy safeguards against potential changes in social media algorithms that might otherwise limit their reach.
What key features set Hypefury apart from other social media scheduling tools?
Hypefury stands out from other social media scheduling tools through several unique features:
- Content Transformation: Unlike many tools that only schedule posts, Hypefury allows users to transform a single piece of content into various formats. You can convert text into images or videos, and repurpose a Twitter thread into a LinkedIn carousel, among other options. This capability helps users maximize the value of each piece of content across different platforms.
- Multi-Channel Posting: Hypefury simplifies the process of posting to multiple social channels from one platform. Users can create and manage content for different mediums, eliminating the need to use separate tools like Canva for image creation or other services for video production.
- Unified Interface: The platform integrates various content formats and scheduling features into a single interface. This streamlines the process for creators, allowing them to handle all their social media needs—text, images, videos, and more—without switching between different tools.
Can you share a success story where Hypefury significantly boosted a user’s engagement?
We have numerous success stories where Hypefury has significantly enhanced user engagement. One standout example involves a user who successfully leveraged our platform to automate sales on Gumroad. This individual set up a timed sale for a $50 product, offering a 20% discount for a limited 60-minute window.
Using Hypefury, they automated the entire process. The sale announcement, countdowns, and updates were all handled seamlessly through our system. As the countdown progressed—45 minutes left, 30 minutes left, 15 minutes left—the user created a sense of urgency and FOMO (fear of missing out) among their audience. After the hour, the tweets promoting the sale were automatically deleted, ensuring that only those who were online during the sale had the opportunity to participate.
This approach not only generated significant revenue for the user but also maintained the perceived value of their product by limiting the sale’s visibility to a specific time window. The result was a highly effective sales strategy that required minimal ongoing effort from the user, demonstrating how Hypefury can facilitate substantial engagement and conversions.
How does Hypefury ensure ease of use and effectiveness for its users?
Hypefury prioritizes ease of use and effectiveness through continuous improvement and adaptation. Despite being nearly five years old—a significant age in the rapidly evolving tech landscape—we remain committed to enhancing our platform. We’ve redesigned our app three times over these years to better meet user needs.
About six months ago, we completely revamped the user interface to ensure it aligns with current trends and user expectations. We’re already planning future updates, anticipating how social media and user interactions will evolve over the next year.
Our approach includes hiring top talent to design an intuitive UI and iterating quickly based on user feedback. We release weekly updates to address user concerns and incorporate new features, ensuring that Hypefury remains effective and user-friendly.
What new features or improvements are in development for Hypefury?
We have several exciting features and improvements currently in development for Hypefury:
- TikTok Integration: We’ve been waiting for months for TikTok to approve our app. Once approved, we plan to launch this integration, fine-tune it, and make it available to users. TikTok, if you’re listening, we’d love your approval so we can proceed!
- YouTube Integration: We are working on integrating YouTube and YouTube Shorts, which will enhance our platform’s capabilities and broaden the scope of content distribution.
- Platform Improvements: In addition to these new features, we are addressing technical debt and working on overall platform improvements. This includes refining existing products and ensuring that our technology infrastructure supports future innovation.
Our development team is focused on both visible features and backend improvements to ensure we continue to innovate and keep our users satisfied.
Find out more at:
www.hypefury.com
