9 Best E-Commerce Platforms for Clothing in 2024

While clothing is one of the most common areas of e-commerce, many online clothing stores end up looking generic or, worse, clunky and hard to navigate. That’s because only a few e-commerce platforms balance being cost-effective while giving you the features you need. Many businesses pick a solution that looks cheap at first but makes it hard to earn revenue online.

A strong platform should offer high-quality templates that align with your brand, seamless inventory management, and marketing tools that actually work. These features will help you stand out in a crowded market and streamline your operations.

I tested several e-commerce platforms to find the best options for clothing businesses. After a thorough evaluation, I identified 9 platforms that excel in different areas. Wix emerged as the best due to its user-friendly interface and powerful customization options. You can start a free trial with Wix or read on to discover other e-commerce platforms for clothing in 2024.

What I Look For in the Best E-Commerce Platforms for Clothing

During my tests, I focused on specific features that make it easier for you to manage and grow your online clothing business. Here’s what I prioritized:

• Quality templates. Your store’s design reflects your brand, so I only included platforms with high-quality, fashion-forward templates. This also means you can save time on customization and focus more on business.
• Customization features. Clothing brands must stand out, so I prioritized platforms with customization options for tailoring your store’s look and feel.
• Inventory management. Keeping track of your clothing stock is essential to avoid overselling or stockouts. I included platforms with efficient inventory management tools to help you manage your products effortlessly.
• Mobile responsiveness. Many shoppers browse and buy on mobile devices, so I chose platforms that provide a seamless mobile shopping experience.
• Integrated marketing tools. Effective marketing is the key to a successful clothing brand, so I picked platforms with built-in tools for email marketing, social media marketing, or SEO optimization (or all three).

1. Wix: High Level of Customization With Many Templates1

Wix offers 900+ templates, including dozens specifically for clothing businesses – all fully customizable with a simple drag-and-drop interface. The templates cater to various styles and functionalities, so you can easily tailor your site to your brand’s unique needs.

I like how Wix has built-in e-commerce tools essential for clothing stores1, like inventory management and store analytics, which streamline operations and help you make informed decisions for your online store.

While the built-in tools are comprehensive, you can also use the Wix App Market’s treasure trove of integrations. These include Amazon with Wix, a tool for reaching over 300 million shoppers on Amazon, and Envia Shipping Solution, which offers discounted shipping rates and comprehensive fulfillment services.

Wix’s free plan gives you most customization features but has Wix branding and a Wix subdomain. You’ll want a Premium plan for a professional look, but specifically the Core plan or higher for e-commerce functionality. Even the Core plan lets you have a catalog of 50,000 products, and it only gets better from there.

Features

• Multi-channel selling. Building your own clothing store doesn’t prevent you from selling on other marketplaces. Every e-commerce-enabled Wix plan lets you sell on platforms like Amazon, eBay, and social media.
• Email marketing tools. Wix provides custom forms for collecting emails and solutions for building email campaigns, which can increase the lifetime value of your customers.
• SEO tools. Every Wix website comes with a built-in SEO functionality. You’ll also get a step-by-step guide on how to optimize your clothing site for search engines.
• Done-for-you AI website builder. Wix’s AI-powered website builder can build a custom clothing shop within minutes. You just need to answer a few questions about your clothing business. You can still customize it as much as you want.

Read our expert Wix review for more details.

2. Shopify: Top E-commerce Platform With Built-in Features1

Shopify has 200+ professional e-commerce templates1 that are fully mobile responsive. Customizing them isn’t as intuitive or advanced as with Wix, but you can still change most things. They’re also highly functional, with robust product pages and built-in perks, like countdown timers for new product releases.

Shopify also has 8000+ apps in its app store – the largest I’ve seen for an e-commerce platform. There are apps for UGC, lookbooks, reviews, social proof, and fit & sizing – whatever your clothing store needs. However, Shopify’s built-in features are strong enough that you may not need apps, such as customer segmentation, automated marketing, and robust discounts on shipping.

Keep in mind that only a few of Shopify’s themes or apps are free, and its pricing is higher than that of most website builders. This makes Shopify more suitable if you have a larger budget. However, the cost is justified by the generous plans. Even the most affordable plans offer a custom domain, unlimited bandwidth, storage, and products.

Features

• Shopify POS. If you have a brick-and-mortar clothing shop, you can keep the data of your physical and e-commerce stores in sync via Shopify’s built-in POS. This way, you can handle online and in-person payments and manage inventory from one secure system.
• Multiple sales channels. Shopify lets you sell on various channels, including Instagram, Facebook, Amazon, Etsy, and Walmart. Shopify keeps your data in sync so you can sell on as many platforms as possible without complicating things.
• Customer reports. With Shopify’s reports, you’ll learn what your customers like and how you can effectively market towards them. You can view anything from conversion rates to marketing campaign performance, and it’s all built-in.
• Hire an expert. If you have some extra cash and want to speed up your store creation process, Shopify can help you hire a professional to assist you with the process.

Learn more about Shopify in our expert review.

3. Squarespace: Best For Artsy, Fashion-Forward Stores1

Squarespace has dozens of templates in the fashion, beauty, and local business categories that you can use to build your store. And because all 150+ of Squarespace’s designs are easily customizable, you can pick the one you like (even if it’s not a clothing template by default) and swap out elements to create your brand.

Aside from templates, Squarespace also excels in e-commerce1. You’ll get a multitude of features, including creating shipping zones, scheduling in-store pickups if you have a physical store, offering discounts, and much more. I particularly like how you can localize your site’s default text, date, and currency settings, allowing you to expand your customer base.

Squarespace also provides many marketing options, including Facebook ads, Pinterest buttons, Instagram stories, and email marketing. All these features are available on every Squarespace plan, along with a custom domain. The second-tier plan or higher is needed for e-commerce, but the prices are pretty standard and pack solid value for small to mid-sized stores.

Features

• Squarespace Blueprint. If you’d rather not use any of Squarespace’s 150+ templates, you can use its AI tool to create a unique, custom website for your clothing business.
• Blogging. If you frequently run blog posts for your clothing brand, Squarespace has a great blogging tool that you can use to schedule posts, add tags, and showcase images and videos of your clothing items.
• Useful third-party integrations. While Squarespace integrates with fewer third-party tools than Wix or Shopify, all the important services are covered. These include integrations for email marketing, SEO analytics, blog post promotion, and more.
• Helpful customer support. Squarespace provides fast and effective support via live chat, email support, and a community forum. Rest assured, the support team will come through if you have any issues with your clothing store.

Read our in-depth Squarespace review to learn more about the platform.

4. BigCommerce: Best for Large E-Commerce Clothing Brands1

One thing about BigCommerce is that it includes e-commerce features that other e-commerce platforms provide only through third-party integrations. For instance, BigCommerce lets you segment your customers into different groups, allowing you to market to each group separately and uniquely.

Moreover, the platform lets you accept payments in 100+ currencies and build separate websites for different countries/regions. BigCommerce also has an app marketplace, but if you have a proprietary app for your clothing business, you can use BigCommerce’s API to integrate it into your store.

I recommend BigCommerce for larger, established brands because of its price. Granted, its plans are feature-rich, but if you don’t have a large team and are not looking for advanced features, you’re better off with a more cost-effective and equally valuable option like Wix.

Features

• Shipping calculator. BigCommerce has a built-in shipping calculator that automatically calculates the shipping cost for a clothing item based on its weight, dimensions, distance, and more.
• POS integration. BigCommerce integrates with major third-party POS providers like Square and Clover to ensure your brick-and-mortar store is integrated with your online one.
• Persistent cart. On its higher-tier plans, BigCommerce includes persistent cart functionality. This tool saves items your customers put in their cart but did not buy, so if they visit your store again, the item is still there.
• Mobile app. If you’re always on the go, you can use the BigCommerce app to manage your inventory, check analytics, and deal with orders no matter where you are.

For a more in-depth look, check out our full BigCommerce review.

5. SITE123: Intuitive Platform for Low-Budget Clothing Brands1

SITE123’s prioritization of ease of use is very beneficial for small clothing businesses. It provides over 80 mobile-responsive templates, many tailored to online stores. You can change anything with a few clicks, and all templates are mobile-responsive, ensuring that your clothes look great on any device.

SITE123’s e-commerce functionality allows for unlimited products and customer reviews. You can also let your customers create personal wish lists and save items to purchase later. SITE123’s customization and store tools are simpler than the other options on this list. Still, if your shop is small, it’ll have everything you need

SITE123 offers a free plan that gives you limited bandwidth, storage, and customization, so it’s good for testing the waters. However, if you want more bandwidth, storage, and creative freedom, you’ll have to upgrade to a premium plan, which is still pretty affordable.

Features

• Multi-language websites. You can display your website in different languages, allowing you to sell your clothes to linguistically diverse areas or international customers.
• 24/7 live chat support. Very few e-commerce platforms can boast of 24/7 customer support. SITE123’s live chat is available all day, every day, and the team is super fast and helpful.
• Logo maker. If you’re just starting out or rebranding, you may need a logo that would keep your business top-of-mind for customers. SITE123 can help you with this.
• App market. Aside from its built-in solutions, SITE123 gives you access to dozens of third-party apps. For example, Google Analytics for tracking site traffic and Hotjar for optimizing the user experience of your website.

Get more tips in our expert SITE123 review.

6. Webador: Best for Brands That Want To Start Selling Quickly1

Webador offers a minimalistic editor that’s perfect for clothing businesses that want to launch their online stores as soon as possible. Webador’s 50+ templates aren’t categorized for different industries, but you can still select any one and build an attractive, functional storefront to showcase your clothing collections.

While its customization settings are basic, Webador gives you several effective tools, such as a digital map to help direct customers to your physical clothing shop, or built-in social buttons to link your social media sites to your online store.

Webador has a decent free plan, but you’ll have to go for its premium plans if you want to operate an online shop. Just note that you won’t get built-in email marketing, nor can you integrate third-party apps. That said, Webador’s plans are very affordable and suitable if you want a fast and cheap e-commerce platform.

Features

• Unlimited resources. Every plan gets unlimited storage and data traffic. This means you won’t have to worry about performance issues even if you have a lot of visitors or product photos.
• Comments and rating. You can add a comment box and rating system anywhere on your website, allowing customers to provide feedback about the clothes they’re buying.
• Custom forms. With Webador’s form tool, you can collect names and emails, and leave a space for your customers to send you a message.
• SEO tools. Webador lets you modify and index individual page titles and meta descriptions. You can also adjust the SEO characteristics of individual elements of your site.

Find out more in our expert Webador review.

Other Notable E-commerce Platforms for Clothing

7. IONOS1

If you’re running a small clothing store and aiming to keep your expenses low while establishing an online presence, IONOS could be a good fit. It offers a straightforward website builder, professional and mobile-friendly templates, and e-commerce features like inventory management, product recommendations, tax & shipping, and fit & sizing options.

IONOS also lets you sell your clothes on Facebook, Instagram, Amazon, and eBay. I just wish its range of templates and customization options weren’t so limited. On the bright side, IONOS offers solid promotional prices for your first term, making it a decent choice for an affordable start to your store.

8. WordPress.com1

WordPress.com offers a powerful and flexible platform ideal for clothing brands that also run fashion blogs. With its extensive range of themes and plugins, you can create a visually appealing online store showcasing your products, sharing fashion tips, and engaging with your audience effectively.

It also has many for sharing your blog posts on social media, establishing your clothing brand, and measuring the traffic that comes to your store. That said, WordPress.com’s best features rely on paying a lot to manage many moving parts – you have to pay for a higher tier to access plugins and sell products. And the interface can be hard for beginners to get the hang of.

9. Web.com1

Web.com offers an impressive array of design tools and flexibility for creating a visually appealing online store for your clothing brand. I found its 15+ fashion & beauty templates to be highly customizable. From elegant layouts to dynamic visuals, Web.com ensures that your products can stand out with a professional and stylish website.

However, despite its powerful features, the user experience can be complicated. This might slow you down if you’re unfamiliar with web design intricacies. Other options on this list offer more e-commerce features at similar prices. That said, Web.com will hit the sweet spot for some intermediate users.

Pick the Best E-commerce Platform for Your Clothing Store

An e-commerce platform can make or break your online clothing store. Each platform offers unique features tailored to specific needs, whether it’s extensive customization, ease of use, or powerful marketing tools.

If creative freedom is your main priority, Wix is my top recommendation1. It provides a flexible editor that’s highly customizable yet user-friendly, a robust app ecosystem, and compelling marketing features.

Consider Shopify for a dedicated e-commerce platform1. In addition to its extensive built-in e-commerce functionalities, its app marketplace includes 8,000+ apps, so you can find whatever service you need for your clothing business.

Or, if you’re interested in building an eye-catching, stunning clothing brand, go with Squarespace1. It offers 150+ visually striking templates that you can use to create a polished, aesthetically pleasing clothing store.

FAQ

Which e-commerce platform is best for clothing?

The best e-commerce platform for clothing is Wix. Its editor gives you high creative freedom, allowing you to reflect your clothing brand properly. Alternatively, you can opt for the AI website builder to build a fully functional clothing shop in seconds. Wix has built-in features like social media integration, email marketing, inventory management, and SEO optimization. And if that’s not enough, it has a diverse app marketplace.

Is clothing e-commerce profitable?

Yes, clothing e-commerce is profitable. The market for online clothing sales is continuously growing. You can capitalize on this if you use a reliable platform like Squarespace, which offers user-friendly tools and features to build a professional online clothing store. This would help you maximize your profits by allowing you to customize your store and brand without paying the high fees typically associated with third-party marketplaces.

Which e-commerce platform is most affordable?

SITE123 is one of the most cost-effective options on the market. You can access 80+ mobile-responsive templates and many e-commerce features despite the low cost. These include displaying unlimited products, gathering customer reviews, and adding a wish list section where customers can save products they’ve yet to purchase.

Is Shopify good for clothing brands?

Yes, Shopify is great for clothing brands. It’s a dedicated e-commerce platform with 200+ store templates, built-in e-commerce features, and a marketplace of 8,000+ third-party integrations. However, unlike Wix, only about 12 of Shopify’s themes are free, and they’re not very customizable. Plus, Shopify’s prices are a bit higher than those of most other generalist website builders.